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This is the best car ad you will ever see. Fullstop. Ever. [VIDEO]

Audi have hit the jackpot with this ad. Not one, but two Mr Spocks. Awesome reaches a whole new level.

When the power of technology and advertising work together for good, it can stop...

This billboard has two messages. One is hidden from adults, only children can see it. It's advertising at its most powerful and best.

How deep is your love? I really need to know, because we’re living in...

Sing the headline in your best falsetto Bee Gees voice. How deep is your love for your smart phone?

Look in the mirror. Do you see what everyone else sees? Chances are, you...

Do we ever see ourselves as other see us? It's an interesting question, one that Dove is tackling in its latest campaign to change how women (and men) see themselves.

No need for disco balls at your next office party. A slab of Heineken...

Beer bottles fitted with LED lights, sound and motion detectors! Heineken takes beverage packaging to a whole new level.

The real Mad Men, apple cider and $100,000, all in one place!

Leo Burnett: it's a name that has carried resonance in the advertising world for nearly 80 years. To have Leo Burnett as your agency of...

Seven insider tips for making event sponsorship into a marketing success story for every...

Event sponsorship should be treated like every other marketing activity. It's not enough to simply sponsor an event, you have to have a strategy to make it work for you. Here's how.

How to get business done. Employ a wolf as head of marketing [VIDEO]

Who better to do your marketing than a wolf? Sure, it may have to overcome stomach-driven urges to eat other members of staff but, that's a small price to pay for marketing success!

Are your approval processes killing your creative product, marketing strategy and budget?

Does this sound familiar? I can assure you that you are not the first to experience a budget blow out due to an approval process that got out of hand.

Dance pony, dance! A dancing shetland pony uses the number one rule of viral...

That's one mighty fine looking pony. And boy, can it move its tiny little pony feet.

Cookie or cream? A physicist sets out to separate the lovers from the haters...

A man. A plan. And, possibly a hatchet. Physicist Davie Neevel has toiled for possibly days creating this amazing invention to solve the mother of all problems.

Wanted: One highly stressed individual to do live product testing in an airport [VIDEO]

How do you promote a new deodorant? If you're Nivea in Germany, you put people through a nerve wracking experience of being wanted by the police.

Subaru aims to corner an untapped market: dogs that drive [VIDEO]

So, you've got a dog that can drive. Nice work. But, where can your number one buddy in the world buy a car? Subaru has the answer.

The toughest assignment ever: teaching a dog to drive a car [VIDEO]

How do you tackle the incorrect perception that dogs that end up in animal shelters are 'second class' puppies? Naturally, you teach them how to drive a car.

Banned Super Bowl ad goes viral as SodaStream enters the cola wars [VIDEO]

It's a guaranteed way to get media attention - have you ad banned. It worked for Dick Smith on Australia Day, now it's working for SodaStream at Super Bowl XLVII.

Are you sick of advertising that shouts at you? How about brands that scream...

Selfridges in the U.K. has stripped the logos off its products and a number of its big brands as part of an anti-brand campaign aimed at offering consumers respite from the relentlessness of marketing messages. Is de-branding the next big thing?

Is cuteness a factor that helps make a video go viral? Or, do we...

Three days after its release on YouTube the latest ad from Volkswagen has gathered close to half a million views. It's not a particularly remarkable ad. But, it does have a puppy in it.

How four simple words made a boring teaser ad for the Superbowl into a...

American sporting events bring out some brilliant advertising. Hockey ads are flowing again, as are the laughs. But, it's a teaser ad for its Superbowl ad from Taco Bell that is transformed by a simple disclaimer.

Was the Dick Smith Australia Day ad designed to be banned? [VIDEO]

Entrepreneur Dick Smith's ad to promote his Australia made products has been banned, just shy of it's intended Australia Day launch. But, is he doing a 'Kogan'?

If you’re doing some outdoor marketing, I think you want this guy to be...

Who even knew sign flipping was possible? Is it some new extreme sport that all the kids are into and I'm just so far behind?
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Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

Have you heard the often touted claim that the average lifespan of a business is two years? Have you ever wondered why that is? Often, it’s because, in the rush and intensity of starting up, business owners get caught up in day-to-day op-erations and overlook fast growth opportunities, like strategic partnerships. In this FREE INFOGRAPHIC, Simone Novello helps to answer your three most common questions about how to harness the power of... FRIENDS WITH BENEFITS.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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