Audi have hit the jackpot. Not only are its cars awesome but, the company has scored some amazing promotional cross overs with major movies in the past two weeks.
Firstly, Tony Stark drives an Audi when he’s not flying around as Iron Man.
Now, we have this ad.
It’s a genius piece of marketing pitting the old Mr Spock against the new Mr Spock. Yes, you need to have a reasonable amount of Star Trek knowledge to appreciate its genius. But, frankly, if you don’t have that knowledge, what have you been doing with your spare time?
