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News, opinions and advice on marketing and the rapidly evolving media landscape.
One business resolution often overlooked is a public relations strategy. PR is often misunderstood yet it offers great exposure for little or no cost
Today, online customer reviews can make or break a business. We live in a digital world where word-of-mouth referrals on the Internet reign supreme
Marketing expert and entrepreneur Lauren Fried says if your business isn't marketing to women, regardless of your product, it's missing out big time.
As more and more businesses move towards a smarter, more consumer-centric data-driven approach, here is how marketers can gain better insights from data.
As our lives become increasingly digital, more of us move our social and administrative activities online. Businesses are also embracing this change as well
Social media is also a jungle which can chew your brand and spit it out if you don’t know how exactly to go about marketing there, let this Prezi help you
With mobile on the rise, brands need to create more compelling content for visual platforms like Instagram to engage consumers and share some festive cheer.
This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.
Green Chilli Marketing, founded by Belinda Bow, is launching Australia’s first franchise opportunity for talented marketers to become business owners
Have you ever questioned yourself? Why am I doing this? Is it all worth it? Have you ever wanted to throw in the towel? As entrepreneurs...
As recently as the 17th Century, lobster was fed to prisoners and servants - rebranding as an 'exotic dish' by railway companies in the...
This Four Page Digital Marketing Strategy was devised by James Tuckerman for clients of his training programs. It is a simple checklist to teach and reinforce the four stages of his Loop Digital Marketing Methodology.
Far too much time is wasted in coffee shop meetings. Sure, it feels great to meet someone over coffee to discuss potential business opportunities. But, when...
LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.
This FREE INFOGRAPHIC will teach you how to effectively work through these restrictions to maximize the benefits of your business usage of Instagram.
Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.
Most business owners are constantly on the lookout for a better, easier and faster way to win more business and increase sales. With this FREE REPORT you will learn how to generate more leads in one month than most competitors would in one year. Over 10,000 business owners across 35 different industries have learnt and benefited from the same 3-step methodology you are about to learn within this FREE REPORT from Alex Pirouz.
If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT
Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.
"If you’re pressed for time, I'm here to help." In this report, David Hobson will show you three quick wins - things you can do to pimp out your LinkedIn profile in 15 minutes or less.