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News, opinions and advice on marketing and the rapidly evolving media landscape.

Small businesses can leverage marketing benefits out of the social media platforms

Struggling to build your social media following? Franziska Iseli, bestselling author and co-founder of marketing education platform Basic Bananas, is launching a new book on social media marketing to help.

8 Additional Stuff You Will Have To Do To Enhance Your Online Presence.

While being on social media is important for business, it doesn't suggest you have got to air all the massive platforms.

Monarc Global helping airlines and private charter operators to work together.

The program allows users to access TRAVECH and its unique multi-point API; operators can partner with other operators to share their fleet, obtain global reach, and access the aircraft’s instant live availability and accurate prices.

Mother’s Day survey to gain insight into what mums really care about, with a...

Mums can have their voice heard and share their dream Mother’s Day, post-pandemic, via a new survey created by three Australian female entrepreneurs.

How freelancers can harness their potential and climb the career ladder post-COVID.

In response, millions of workers around the world began freelancing for the first time, as a way to insulate themselves against the economic uncertainty. In other parts of the economy, new work opportunities are opening up. The nation-wide shift to remote work has opened up more opportunities for digital workers to work when and how they want to.

Negotiation – A key entrepreneurial skill and critical requirement for success

Negotiations are a delicate balance of give and take. Learning to strike this balance is necessary for any entrepreneur hoping to build a flourishing business.

Lyka Pet Food acquires The Wholesome Dog, cementing their position as a leader in...

Lyka Pet Food, a direct-to-consumer fresh pet food company has announced that it has acquired The Wholesome Dog, a Melbourne-based competitor.

Protect your business from becoming the next cyber security cautionary tale

A recent survey conducted by the Australian Cyber Security Center found that small to medium-sized businesses (SMBs) who outsourced their IT security believe they are better protected than they really are, and that one in five SMBs didn’t know ‘phishing’.

COVID has shifted customer expectations. Here’s how business has to adapt suitably.

With artificial intelligence automating a lot of the consumer interactions through the likes of chatbots, it means customer service teams can prioritise the tasks that matter the most and the interactions that could make or break the business. If there was ever a time to adopt artificial intelligence and chatbots in your business, it really is now.

Out with old, in with new: How video resumes supplement traditional resumes

Many organisations have discovered that the majority of tasks can be completed and executed effectively within remote setting. One of the most positive elements of the COVID-19 pandemic is the opening of a global talent pool that is now accessible in ways we have never fully explored in the past.

C-Suite executives’ guide to facing mental health issues during the COVID-19 pandemic

With organisations working remotely, it is hard for business leaders to feel connected to their teams - out of sight, out of mind.

Hobbies that will make you better at building a real legacy through your work

By giving back to the community, actively taking part in philanthropic causes, and providing positive social value, businesses have the power – and responsibility to make a difference and build brands that make a lasting impact on their communities and the world around them.

Everything you need to know about the financials when kicking off your startup

To start with, a Business Plan should describe what business you are in, the products or services you will sell to make money and how it will operate, including what staff you may need.

Here are six powerful benefits that CRM automation can unlock for your business

Preparing for growth requires a combination of strategies deliberately pushing a company towards new achievements. CRM automation is one strategy that keeps showing up wherever remarkable growth is taking place.

Australian businesses have an unhealthy addiction to Google. What can be done?

The reality is, it’s not as simple as another search engine platform stepping in and taking over.
Hugh Tresedar and Mike McKiernan of Flotespace

Online boat marketplace Flotespace sees 675% growth over summer months

Transforming the waterways with its innovative online marketplace for boat and yacht rentals, the record demand over the summer period has seen the Sydney-based business report an impressive 675% growth in monthly revenue.

The importance of viral marketing and reaching your Gen Z customers through user generated...

Consumer generated content has fundamentally changed the way marketers approach content creation - especially in the video realm.

10 pieces of equipment you need for vlogging – Insight from Georges Cameras

Even with a basic set of tools, you can create some incredible content with great production value.
Vistaprint dives deeper into design, joining forces with 99designs

Vistaprint dives deeper into design, joining forces with the creative platform, 99designs

The combination of 99designs’ large network of talented freelance designers and Vistaprint’s more than 20 million customers will create a global platform which will make it easy for small businesses to access both professional design services and great marketing products in one place.
What to do when a pivot opportunity knocks - Insight from Good Things

What to do when a pivot opportunity knocks

When you evaluate an opportunity, find the overlap of your current business, and the potential future business you can see if you did take the opportunity presented.

FREE BUSINESS TOOLS

Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

FREE BUSINESS TOOL

Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE