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News, opinions and advice on marketing and the rapidly evolving media landscape.
Can’t get your audience to pay attention during your presentations? Leonor Brilha shares some tips on how interest your audience and keep them glued
We are still yet to fully understand social media as a phenomenon and yet it continues to rapidly evolve. No wonder social media marketing is...
Sign guru, Pierce Cody, is changing how Australians sell property with the first digital signage for real estate that can be updated anytime and anywhere
HooZu, co-founded by former Australian rugby international Lote Tuqiri, is using tech to identify Australia's most influential social media players
According to recent data, thanks to an increasingly hyper connected consumer base, Australia now has the highest digital ad spend per user in the world
Want more credibility and influence? Unlock the 12 principles of persuasion checklist [FREE DOWNLOAD]
Have you ever felt uncomfortable with sales? Or maybe you have found yourself feeling awkward at a networking event? Perhaps your marketing activities just...
Founded by marketing duo Lisa Johnston and Rachael Ballard Sydney based tech start-up Blog Avenues is Australia’s newest influencer marketing platform
A new study by Telsyte and Meltwater reveals almost 60 per cent of Australians over the age of 16 believe online news has become more influential than print
Most customers these days say their buying is influenced by online reviews so you'd better make sure your online reputation, in reviews and other...
Networking within your industry, befriending your competitors and working outside your skill-set and more top tips by digital and SEO expert Damian Papworth
If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...
When Oli Gardner and his co-founders first came up with the idea for Unbounce, most of their planning sessions were all about the complex...
Influencer marketing start-up, Visual Amplifiers (VAMP) has launched in Australia as marketers continue to spend more on social media as summer kicks off
Building a strong media profile by gaining coverage in a variety of media is one of the best ways to gain visibility for your start-up and attract funding
One business resolution often overlooked is a public relations strategy. PR is often misunderstood yet it offers great exposure for little or no cost
Today, online customer reviews can make or break a business. We live in a digital world where word-of-mouth referrals on the Internet reign supreme
Marketing expert and entrepreneur Lauren Fried says if your business isn't marketing to women, regardless of your product, it's missing out big time.
As more and more businesses move towards a smarter, more consumer-centric data-driven approach, here is how marketers can gain better insights from data.
As our lives become increasingly digital, more of us move our social and administrative activities online. Businesses are also embracing this change as well
Social media is also a jungle which can chew your brand and spit it out if you don’t know how exactly to go about marketing there, let this Prezi help you