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News, opinions and advice on marketing and the rapidly evolving media landscape.
Hypetap is Australia’s leading influencer engagement platform, offering a sophisticated, end-to-end technology powered solution that connects the highest quality influencers.
The early stages of an app start-up are crucial, but not necessarily worthy of expensive and complex marketing strategies, says Buzinga's Logan Merrick
A selection of Australia’s best known entrepreneurs will be bearing their souls in a new documentary series to be filmed in NYC this Spring,...
One of the most challenging aspects in business is finding customers, keeping them happy and sustaining this for as long as you can to generate profit.
So, you've probably heard of Cold-Calling, right? That's when you call strangers and pitch your product and service. And, for a long-time, this actually worked. (It's...
Remember the Soup Nazi from the sitcom Seinfeld? Maybe this will jog your memory... "NO SOUP FOR YOU!" A short time ago, a prospective client told me...
"The number of times I’ve been asked whether it’s OK to just ‘make the story up’ is a concerning indicator," says business author Shawn Callahan
New research from LinkedIn has revealed that Aussie salespeople who spend up to an hour and half a day on average on social media are more successful
The start-up scene in Australia is buzzing with amazing ideas and talent but communications expert Catriona Pollard continues to see five common PR mistakes
In most key markets such as the US, Australia and India, millennials are overtaking baby boomers in spending. Are we keeping up? Do we need to?
How to get leads, appointments, meeting requests and sales using contemporary technologies and strategies. "Short, simple... powerful!"
How to keep your people motivated and energetic. "Short, simple... powerful!"
Download this FREE step-by-step guide and start using social media to build your business. "Short, simple... powerful!"
Download this FREE step-by-step guide and start technology to start closing sales faster. "Short, simple... powerful!"
1. Why Cold Calling? 2. Five Steps To a Hallelujah! 3. What Do You Have to Offer? 4. Generating Leads. 5. Your Personal Attitude. 6. Lead Acquisition Tools. 7. Online...
Can’t get your audience to pay attention during your presentations? Leonor Brilha shares some tips on how interest your audience and keep them glued
We are still yet to fully understand social media as a phenomenon and yet it continues to rapidly evolve. No wonder social media marketing is...
Sign guru, Pierce Cody, is changing how Australians sell property with the first digital signage for real estate that can be updated anytime and anywhere
HooZu, co-founded by former Australian rugby international Lote Tuqiri, is using tech to identify Australia's most influential social media players
According to recent data, thanks to an increasingly hyper connected consumer base, Australia now has the highest digital ad spend per user in the world