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News, opinions and advice on marketing and the rapidly evolving media landscape.

Five questions CMOs should ask in 2022

The truth is, just one of these would be enough to change how businesses and CMOs navigate their plans for the next year. 

Tips to successfully strike a balance between leadership and likeability in management

Being a leader means making some hard decisions. It means making some tough choices. Sometimes it means not being liked. Those in leadership positions, whether that’s formal leadership or informal, presidents or CEOs often have to make unpopular decisions for the benefit of the business.

Bitcoin, OnlyFans and AfterPay as QPay reveals the minds of Aussie uni students

QPay card was launched with a mission to improve the financial literacy of Australian students by being the first card to incentivise savings rather than spending.

Vodafone auctions the very first sms text ever sent to benefit the UN Refugee...

Vodafone has auctioned the world's first SMS. It was transmitted through the Vodafone network on December 3, 1992...

Caravanning in your own backyard can be a great outdoor experience in the lockdowns

Having a caravan enables the individual indulging in any activity to enjoy their surroundings and still be able to retreat to their own boundaries when need be.

Contentsquare acquires Hotjar to help all businesses build better digital experiences

The acquisition builds on deep synergies between both businesses to expand the companies’ global market reach and accelerate their shared vision of better experiences for all.

A beautiful equilibrium: Warrp’s mind changing innovation motley fools the marketplace game

Considering the layperson’s interpretation of the Nash Equilibrium, a cornerstone concept of game theory, Warrp’s relationship with the concept lies in creating the optimal outcome for buyers and sellers on its platform.

Hyper announces marketing partnership with Ask Marketing to assist with Go To Market Strategies

Hyper is setting the strong foundation for a founders’ success early on in partnering with Ask, which will enable them to safely launch their go-to-market mission to achieve sustained success and potential virality. Together, it’s a winning combination.

How customer experience can help your business to achieve success

Companies that are putting time and money into building a consistent customer experience are seeing increases in profits, customer retention, and overall performance. In fact, according to PwC, 82% of top-performing companies maintain a strong focus on using technology to boost human experience.

Small businesses can leverage marketing benefits out of the social media platforms

Struggling to build your social media following? Franziska Iseli, bestselling author and co-founder of marketing education platform Basic Bananas, is launching a new book on social media marketing to help.

8 Additional Stuff You Will Have To Do To Enhance Your Online Presence.

While being on social media is important for business, it doesn't suggest you have got to air all the massive platforms.

Monarc Global helping airlines and private charter operators to work together.

The program allows users to access TRAVECH and its unique multi-point API; operators can partner with other operators to share their fleet, obtain global reach, and access the aircraft’s instant live availability and accurate prices.

Mother’s Day survey to gain insight into what mums really care about, with a...

Mums can have their voice heard and share their dream Mother’s Day, post-pandemic, via a new survey created by three Australian female entrepreneurs.

How freelancers can harness their potential and climb the career ladder post-COVID.

In response, millions of workers around the world began freelancing for the first time, as a way to insulate themselves against the economic uncertainty. In other parts of the economy, new work opportunities are opening up. The nation-wide shift to remote work has opened up more opportunities for digital workers to work when and how they want to.

Negotiation – A key entrepreneurial skill and critical requirement for success

Negotiations are a delicate balance of give and take. Learning to strike this balance is necessary for any entrepreneur hoping to build a flourishing business.

Lyka Pet Food acquires The Wholesome Dog, cementing their position as a leader in...

Lyka Pet Food, a direct-to-consumer fresh pet food company has announced that it has acquired The Wholesome Dog, a Melbourne-based competitor.

Protect your business from becoming the next cyber security cautionary tale

A recent survey conducted by the Australian Cyber Security Center found that small to medium-sized businesses (SMBs) who outsourced their IT security believe they are better protected than they really are, and that one in five SMBs didn’t know ‘phishing’.

COVID has shifted customer expectations. Here’s how business has to adapt suitably.

With artificial intelligence automating a lot of the consumer interactions through the likes of chatbots, it means customer service teams can prioritise the tasks that matter the most and the interactions that could make or break the business. If there was ever a time to adopt artificial intelligence and chatbots in your business, it really is now.

Out with old, in with new: How video resumes supplement traditional resumes

Many organisations have discovered that the majority of tasks can be completed and executed effectively within remote setting. One of the most positive elements of the COVID-19 pandemic is the opening of a global talent pool that is now accessible in ways we have never fully explored in the past.

C-Suite executives’ guide to facing mental health issues during the COVID-19 pandemic

With organisations working remotely, it is hard for business leaders to feel connected to their teams - out of sight, out of mind.
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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