Marketing & Media | Anthill Online
Saturday, May 30, 2015

Marketing & Media

Marketing & Media
News, opinions and advice on marketing and the rapidly evolving media landscape.

These are the three ads for Apple Watch. And, yes, they are exactly what you'd expect from Apple. They are smart, well-shot and with music that...

Are you aware that Google updated its algorithm on April 21st? It will give mobile friendly websites better organic search ranks on mobile devices. Google clearly...

Whisky. In short, there should be more of it. Ice. While my preference for whisky is to have it straight up, some prefer it on...

Telling the truth can be an awful experience when the facts can't be sugar coated. That's something most entrepreneurs learn early. Call a spade a...

It's old news that Netflix has finally arrived in Australia. But hats must be taken off and waved in a way that is deserving of...

Yes, Virgin have done it again. It's a neat ad staring Richard Branson. You have to like a founder who's willing to put himself out there...

You have probably heard of the old saying “a picture tells 1000 words”. This is very true. So, if a picture can tell 1,000 words then...

Everyone in the video industry dreams of producing just one viral video!  You know, the one that gets millions of views around the world complete...

Chances are, you’ve used it, either to clean the wall, or your face.  Isocol, the iconic Australian brand with the greed crocodile, is set to...

Dear mothers, there is finally a snack bar that you can chomp on guilt-free. In fact, it’s even good for you. Australian entrepreneur, Lee Klass,...

Creativity isn't something that can be switched on. Recently, I was in a workshop where someone actually counted down - "three, two, one - go...
video

Despite using technology all day, everyday, sometimes you just have to write something down. Or draw. Or just sketch out that idea that's in your head. But,...

No, I don't mean one of the chocolate ones that have been in the supermarkets for the past three months. (What is with that...

IDEO is one of the poster-child companies of Silicon Valley. It was the first, reputable design and innovation firm. IDEO, through using customer-based design thinking,...

Most businesses today agree that they should have some online presence, of which a website is the most common. But what's less clear is...

It's been rumoured that Apple will be Tesla. But, then again, more is written about Apple rumours than most companies ever achieve as real news...

Remember the last time you bought that case of wine online? You salivated and anticipated the delivery, but when you got home, you opened...

Does your business belong in the media if it is not a cutting-edge tech start-up or multi-million dollar global enterprise? If you send journalists...

So, you think you're really observant? Do you pride yourself on being a details person? Many entrepreneurs think exactly this but, what's interesting about this...

Previously, production robots had to be separated from people by protective cages, programmed by specialised engineers, and affordable by only large scale manufacturers with...

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