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News, opinions and advice on marketing and the rapidly evolving media landscape.

This timesaving platform is disrupting the experiential marketing space

Statistics show that people recall 10 per cent of what they read, 20 per cent of what they see and 70 per...

This global e-commerce tech provider has expanded to Australia to help retailers capitalise on...

Global ecommerce tech provider, Doddle, yesterday announced its launch and investment in Australia with the opening of offices in Sydney and Melbourne...

How to strike the perfect balance between human and digital CX

Customer service technology is on the rise. As multinationals such as Amazon and Google deliver more and more support channels through their use of...

5 vlogging must-haves for aspiring content creators [SPONSORED POST]

Over the past few years, vlogging has become an insanely competitive field, with some vloggers racking up millions of dollars to match...

Here is how to correctly optimise your eCommerce site for search engines [INFOGRAPHIC]

Do you think much about how your shopping habits have changed in the last five or ten years? You used to...

We’re are all beginning to recognise our creative power and have social media to...

As another Social Media Day rolls around on 30th June, the accusations of it diminishing our self-esteem and ability to communicate will...

The Aussie independent retail sector is among best performing in the world

Research from industry-leading cloud-based point of sale software company Vend reveals Australia’s independent retailers are among the best performing in the world, ringing...

This eCommerce logistics provider is forecasting that online shopping growth will drive product prices...

On the back of new research, leading parcel delivery service CouriersPlease (CP) forecasts that the online shopping industry will have a greater focus...

How realising relevance can drive online success

Most of us in business have heard the old adage, “half of your marketing spend is wasted, but you do not know...

How customer reviews can be used to grow and adapt a business

With more and more e-commerce sites appearing, customers are turning to reviews to determine where to take their business and as a result, review...

Here are 5 key hospitality trends you can expect to see in 2020

As 2020 edges closer, have you reviewed your business's longer-term strategy and how it aligns with shifts in the market and...

Here are 5 tips on how to market your small business to consumers

Small businesses usually find it difficult to drag their account from the red to the black. Consumers are usually...

What is the difference between marketing funnels and customer journey maps? [INFOGRAPHIC]

It can seem as if a lot of terms related to business refer to the same things but if you dig deeper,...

What online retailers need to do to persuade Aussies to shop from new product...

New research reveals that up to 60 per cent of online shoppers want a better internet experience, and cheaper delivery and...

What every business can learn from Tinder about client relationships

Every business’s right to exist lies in the problems it solves. You have to be valuable to your target markets. Before...

Here are five social media marketing developments to watch in 2019

Barely a week went by in 2018 without news of a social media update, announcement and security breach. While keeping on top...

Why B2B businesses should incorporate inbound marketing into their email strategy

Email marketing has a ROI of a whopping 124 percent and that is why it has undoubtedly emerged as one of the best marketing...

How to capitalise on your media event: rise of the Video News Releases (VNRs)

Businesses are now turning to Video News Releases (VNRs) to ensure their brand achieves publicity. VNRs also offer an opportunity to gain coverage further afield, regionally and nationally.

Here are five good reasons why you should let your staff use social media...

Millennials will soon become the biggest employee group in the world and they are a segment which has grown up using digital technology. Millennials communicate...

Are you looking to boost your business sales using social media? Here are 5...

Social media is a vital tool for all business’ big and small. Utilize this platform successfully and it can help boost almost every aspect of your business.

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