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News, opinions and advice on marketing and the rapidly evolving media landscape.

Here are six powerful benefits that CRM automation can unlock for your business

Preparing for growth requires a combination of strategies deliberately pushing a company towards new achievements. CRM automation is one strategy that keeps showing up wherever remarkable growth is taking place.

Australian businesses have an unhealthy addiction to Google. What can be done?

The reality is, it’s not as simple as another search engine platform stepping in and taking over.
Hugh Tresedar and Mike McKiernan of Flotespace

Online boat marketplace Flotespace sees 675% growth over summer months

Transforming the waterways with its innovative online marketplace for boat and yacht rentals, the record demand over the summer period has seen the Sydney-based business report an impressive 675% growth in monthly revenue.

The importance of viral marketing and reaching your Gen Z customers through user generated...

Consumer generated content has fundamentally changed the way marketers approach content creation - especially in the video realm.

10 pieces of equipment you need for vlogging – Insight from Georges Cameras

Even with a basic set of tools, you can create some incredible content with great production value.
Vistaprint dives deeper into design, joining forces with 99designs

Vistaprint dives deeper into design, joining forces with the creative platform, 99designs

The combination of 99designs’ large network of talented freelance designers and Vistaprint’s more than 20 million customers will create a global platform which will make it easy for small businesses to access both professional design services and great marketing products in one place.
What to do when a pivot opportunity knocks - Insight from Good Things

What to do when a pivot opportunity knocks

When you evaluate an opportunity, find the overlap of your current business, and the potential future business you can see if you did take the opportunity presented.
In the battle between freemium and free trial, there’s one clear winner - Zuora insight

In the battle between freemium and free trial, there’s one clear winner – Zuora...

A study conducted by researchers at the University of Technology Sydney and published in Management Science found that the free trial model is more effective than the freemium model.
Are you trying to be everything to everyone? - BrandQuest

Are you trying to be everything to everyone?

Segmentation allows your company to ‘tailor your offer’ in order to become differentiated, more meaningful and highly relevant to a discreet section (or sections) of the total market.
app

Here are 5 simple, low-cost ways to massively improve your business’s app

It’s no secret that a well-designed app should help a business achieve their goals faster and more efficiently, helping their customers to get what they want, when they want it.

Here are 6 low-budget marketing strategies every start-up can afford

Your start-up's future relies heavily upon your marketing strategies, and if you have a low budget, your options might seem limited.

Here the 7 best marketing solutions for a new company [SPONSORED]

It goes without saying that running a successful business is quite daunting. Even more day ting is starting a new business from...
video

Here are 5 great tips for creating fast, easy and engaging marketing videos

Not only is visual content a time-efficient way of reaching customers, it is also a highly engaging and effective way of capturing and maintaining online attention.

Why you should use motion graphics in your marketing and social media

In the world of digital marketing, video reigns supreme. This is evident in Animoto’s Social Video Trends: Consumer and...

5 ways to help keep your customers informed about changes to your business

Regardless of the size, location and industry of your business, your customers are probably coming to you right now with a flood of questions

Video calls are here to stay: 3 ways how SMBs can use Zoom to...

Thanks to social distancing measures and lockdown laws, video calls are becoming a fixed part of our day to day - both personally and professionally.

“You sent what?!” Here’s what to keep in mind about automated emails during COVID-19

Continuing blindly with pre-programmed automated marketing and communications during a period of flux or crisis is not just short-sighted, it’s customer service and branding suicide.

How to get more sales in ecommerce using a conversion heuristic [SPONSORED]

You have to focus on getting these conversions in order to get your sales in order to increase your revenues and stay in business, especially if you’re an ecommerce business, focusing on Aliexpress dropshipping

How to get the most from customer experience (CX) in this coronavirus climate

As the COVID-19 pandemic accelerates a business-critical need in Australia to pivot services and embrace digital technologies, there’s a risk that too many businesses...

How to pivot your marketing and sales strategy during this COVID-19 crisis

This coronavirus has done nothing if put things into perspective. It's showing companies the value of having a strong marketing and sales strategy.

FREE BUSINESS TOOLS

Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

FREE BUSINESS TOOL

How to market your business when you don’t have a business...

When Oli Gardner and his co-founders first came up with the idea for Unbounce, most of their planning sessions were all about the complex...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE