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News, opinions and advice on marketing and the rapidly evolving media landscape.
The importance of using digital marketing strategy in organisational or business-to-business (B2B) is vital for business success. Many B2B sectors like financial and professional services,...
Rather than broadcasting the same message to all customers via email, customers could be experiencing a series of personalised interactions with your brand across a multitude of channels...
On average, businesses rebrand once every 7-10 years, a process that often involves restyling the colour palettes, logos, photographic style and visual language.
The key is to equip yourself with the right tools and skills to make sure you get it right the first time, and every time. And it’s easy with a little know-how.
One of the simplest tactics to drive increased customer engagement, and revenue, from your email marketing is also the most underutilised. That is, to simply resend your email to the people who didn’t open the email the first time.
Whether you’ve got a new business or you've already started, at the end of the day it’s all about finding the right customers and making those sales.
In terms of ROI, a social media marketing campaign has a potential to do wonders for your business as long as you play your cards right. With this in mind, you are probably wondering how to execute a great marketing campaign on platforms such as Facebook and Twitter.
Today’s ICT writers are more time-poor than ever before. Fewer journos are writing and editing more copy. So we strive to give them what they need: clear, concise and relevant text devoid of adjectives or any hint of marketing hype.
Today the digital world provides many online marketing tools to help your business be visible. Here are 5 simple tips you can implement to help ramp up your online marketing.
Moët Hennessy, Selfridges and Burt’s Bees are the first brands to use the platform with launch campaigns already buying over 100 unique pieces of branded content from UK-based content creators.
With Facebook’s purchase of Oculus in 2014, people started to put two and two together and concluded that Facebook had some plans for VR – they were right!
And when the move towards data-driven marketing is inexorable, it’s those who have hesitated to leverage data-driven practices that are getting left behind.
While webinar analytics are valuable in and of themselves, they become invaluable when delivered to a company’s marketing automation platform. For marketing automation, bigger data leads to greater visibility.
We are afforded endless opportunities to listen to our customers, to really hear their needs and wants and engage them with content that solves their problems, speaks to them and helps to build an emotional connection.
Online marketing is pivotal to success in today’s business arena. The pillars of the online persona are social media, business websites, and blogs. Note that they must work hand in hand in order to spur maximum results.
Earlier this year, the Australian Association of National Advertisers ruled that From March 1st, any promoted social media content without the hashtag #ad will be considered a breach of the AANA Code of Ethics.
Social media is growing as a platform, to not only reach consumers but also to build a brand’s online presence. Creative industries in particular thrive off image based social media platforms to build awareness.
48% of small businesses and 79% of large companies are currently using social media to promote their brand, and of those that don’t currently...
In order to stay competitive in today’s market, one must fully take advantage of all the available tools and tactics available to their business. There are the social media, e-commerce, video marketing, and smartphones, and to top it all, the search engines.