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News, opinions and advice on marketing and the rapidly evolving media landscape.
In our digital age, digital marketing has become the bread and butter of brand survival. The brand that stays ahead of the technology curve is the brand that thrives.
Online shopping in Australia has annual revenue of $16 billion and records average annual growth rates of around 14 per cent (according to Ibisworld). It’s no surprise then that every man, his dog and his dog’s fleas wants to get a slice of the immense pie.
Search Engine Optimization (SEO) is a very cost-effective digital marketing channel that fits right within the budget of SMBs who don’t own deep marketing pockets large corporations have.
The Australian Top 50 Brand Love List showed there are a lot of home-grown companies missing out on revenue dollars due to not listening and engaging with their customers on social media.
Filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship.
This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.
This year we’ve seen the rise of video content and consumption and it is showing no signs of declining with one Facebook executive going as far as to predict that the platform could be ‘all video’ within five years.
With Visual Domain, we found that we didn’t need a savvy sales or a marketing budget, we set out with a goal to make things easier for businesses and this ultimately meant breaking the video rulebook.
Who are gamers, are they worth chasing as customers and is it worth advertising games? This article outlines answers to these questions and emphasizes the importance of in game advertising.
It is clear from these growth figures that there is a huge untapped market for Australian companies to sell goods and services to Chinese consumers through online channels. However, this market can be notoriously difficult to do business in.
So what can you do? Read on for how to avoid the top five book writing mistakes made by entrepreneurs, and what you should do instead.
We live in the experience economy - an economy driven by experiences and sustained through digital integration and innovation in a world more connected than ever before
Our fans are hungry for content. We want www.rugby.com.au to become a central hub for all rugby fans. We need to be able to efficiently manage our content and publish high-quality video quickly and smoothly to meet fans’ expectations every time
The number of businesses with a social media presence has leapt this year in every category, up from 31 per cent to 48 per cent for small and medium businesses (SMBs) and from 56 per cent to 79 per cent for large businesses, according to the 2016 Social Media Report.
Hypetap is Australia’s leading influencer engagement platform, offering a sophisticated, end-to-end technology powered solution that connects the highest quality influencers.
The early stages of an app start-up are crucial, but not necessarily worthy of expensive and complex marketing strategies, says Buzinga's Logan Merrick
A selection of Australia’s best known entrepreneurs will be bearing their souls in a new documentary series to be filmed in NYC this Spring,...
One of the most challenging aspects in business is finding customers, keeping them happy and sustaining this for as long as you can to generate profit.
So, you've probably heard of Cold-Calling, right? That's when you call strangers and pitch your product and service. And, for a long-time, this actually worked. (It's...
Remember the Soup Nazi from the sitcom Seinfeld? Maybe this will jog your memory... "NO SOUP FOR YOU!" A short time ago, a prospective client told me...