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News, opinions and advice on marketing and the rapidly evolving media landscape.
So what can you do? Read on for how to avoid the top five book writing mistakes made by entrepreneurs, and what you should do instead.
We live in the experience economy - an economy driven by experiences and sustained through digital integration and innovation in a world more connected than ever before
Our fans are hungry for content. We want www.rugby.com.au to become a central hub for all rugby fans. We need to be able to efficiently manage our content and publish high-quality video quickly and smoothly to meet fans’ expectations every time
The number of businesses with a social media presence has leapt this year in every category, up from 31 per cent to 48 per cent for small and medium businesses (SMBs) and from 56 per cent to 79 per cent for large businesses, according to the 2016 Social Media Report.
Hypetap is Australia’s leading influencer engagement platform, offering a sophisticated, end-to-end technology powered solution that connects the highest quality influencers.
The early stages of an app start-up are crucial, but not necessarily worthy of expensive and complex marketing strategies, says Buzinga's Logan Merrick
A selection of Australia’s best known entrepreneurs will be bearing their souls in a new documentary series to be filmed in NYC this Spring,...
One of the most challenging aspects in business is finding customers, keeping them happy and sustaining this for as long as you can to generate profit.
So, you've probably heard of Cold-Calling, right? That's when you call strangers and pitch your product and service. And, for a long-time, this actually worked. (It's...
Remember the Soup Nazi from the sitcom Seinfeld? Maybe this will jog your memory... "NO SOUP FOR YOU!" A short time ago, a prospective client told me...
"The number of times I’ve been asked whether it’s OK to just ‘make the story up’ is a concerning indicator," says business author Shawn Callahan
New research from LinkedIn has revealed that Aussie salespeople who spend up to an hour and half a day on average on social media are more successful
The start-up scene in Australia is buzzing with amazing ideas and talent but communications expert Catriona Pollard continues to see five common PR mistakes
In most key markets such as the US, Australia and India, millennials are overtaking baby boomers in spending. Are we keeping up? Do we need to?
How to get leads, appointments, meeting requests and sales using contemporary technologies and strategies. "Short, simple... powerful!"
How to keep your people motivated and energetic. "Short, simple... powerful!"
Download this FREE step-by-step guide and start using social media to build your business. "Short, simple... powerful!"
Download this FREE step-by-step guide and start technology to start closing sales faster. "Short, simple... powerful!"
1. Why Cold Calling? 2. Five Steps To a Hallelujah! 3. What Do You Have to Offer? 4. Generating Leads. 5. Your Personal Attitude. 6. Lead Acquisition Tools. 7. Online...
Can’t get your audience to pay attention during your presentations? Leonor Brilha shares some tips on how interest your audience and keep them glued