Monday, March 30, 2015

Marketing & Media

Marketing & Media
News, opinions and advice on marketing and the rapidly evolving media landscape.

IDEO is one of the poster-child companies of Silicon Valley. It was the first, reputable design and innovation firm. IDEO, through using customer-based design thinking,...

Most businesses today agree that they should have some online presence, of which a website is the most common. But what's less clear is...

It's been rumoured that Apple will be Tesla. But, then again, more is written about Apple rumours than most companies ever achieve as real news...

Remember the last time you bought that case of wine online? You salivated and anticipated the delivery, but when you got home, you opened...

Does your business belong in the media if it is not a cutting-edge tech start-up or multi-million dollar global enterprise? If you send journalists...

So, you think you're really observant? Do you pride yourself on being a details person? Many entrepreneurs think exactly this but, what's interesting about this...

Previously, production robots had to be separated from people by protective cages, programmed by specialised engineers, and affordable by only large scale manufacturers with...

So many people believe that they should live their life without regrets. Isn't that bit like living a life where you've never made a mistake?...

Bloomingdales, the New York fashion store, and crayon make Crayola have done something really remarkable. Crayons can be excellent to sketching ideas and for keeping...

We've all heard of people making big bucks off YouTube. But, who are they? Who are these people who have embraced online video and...

PR and coverage from journalists can be just the boon a fledgling business needs. The opportunity to explain your products and getting you precious...

Is is magic? Not really. It's maths. Which can be kind of magical if you don't understand what's going on. What's the tenuous link to business...

We all love LEGO. I mean, what's not to like. (Except stepping on bricks in bare feet. I don't like that!) With more than 100,000...

In the business of starting a business, making mistakes is inevitable. When I started working on Boot Armour, I had no idea what I...

Do you ever go past the first page of a Google search? Yes, neither do I. Welcome to the world of SEO. Not all companies with...

First up, you need to know two things about this cooking show. 1. It's a parody. It's as massive parody of every damn cooking show...

Humans adapt to new things pretty quickly. Think of how annoying it is having to type in a code into your smart phone or tablet,...

We've all heard that sitting is the new smoking; in terms of what it is doing to our health. We all sit too much, often...

Australia largely escaped internet service provider ads in the mid to late 1990s. But, America was haunted by them. Mainly thanks to my old employer,...

Yes, I'm talking Audis again. This time, it's a concept A9 car imagined by Spanish designer Daniel Garcia. It looks cooler than the cars in iRobot...

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