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News, opinions and advice on marketing and the rapidly evolving media landscape.
Every business’s right to exist lies in the problems it solves. You have to be valuable to your target markets. Before...
Barely a week went by in 2018 without news of a social media update, announcement and security breach. While keeping on top...
Email marketing has a ROI of a whopping 124 percent and that is why it has undoubtedly emerged as one of the best marketing...
Businesses are now turning to Video News Releases (VNRs) to ensure their brand achieves publicity. VNRs also offer an opportunity to gain coverage further afield, regionally and nationally.
Millennials will soon become the biggest employee group in the world and they are a segment which has grown up using digital technology. Millennials communicate...
Social media is a vital tool for all business’ big and small. Utilize this platform successfully and it can help boost almost every aspect of your business.
As this infographic from Paradyn shows, customer experience can be greatly enhanced by the adoption of VoIP phone systems.
Marketing is much like dating. There are a series of steps and events that must take place in order for a relationship to develop and get more serious.
Keeping a small business afloat is hard enough without having to worry about marketing online and connecting with audiences on social media. I get it, you’re swamped and you probably don’t know the first thing about marketing. But what if I told you that this was a sure fire way to rapidly scale if not double your business?
Tapping into the hottest new design trends is one way to keep the face of your brand looking fresh and relevant, and this year it seems that designers are willing to push boundaries more than ever before.
The new year is here, and digital marketing is more advanced and innovative than ever before. It is very likely that the strategies you used last year won’t be effective in 2019.
Throwing a fantastic startup bash is certainly a great way to announce the presence of your business to the world, but packing a room full of people when your business is still in the early stages of development can be a challenge.
I would argue that a successful mobile strategy presents one of the biggest profit opportunities for Australian businesses, and it doesn’t take nearly the level of investment and resources as being on the cutting edge of tomorrow’s tech.
Infographics are a nifty tool used by digital marketers to help share content, while increasing reader engagement. What was once a powerful tool has become essential to any marketing strategy...
For many industries, January is a slow period, where leads trickle to a halt, customers are on holidays and key stakeholders are ignoring their inboxes until February. But don’t despair - this is the perfect time to kickstart your digital marketing initiatives with some fantastic groundwork.
Keeping users on mobile apps is no easy feat! Many mobile marketing teams focus their efforts on user acquisition. This is no surprise since there were nearly 178 billion annual app downloads in 2017.
The question is not whether your business should be doing mobile marketing; it’s more about where you should start. Here are top four ideas to help get your business mobile-ready
It doesn't seem to matter how advanced the technology and marketing worlds become — there's always going to be a place for traditional advertisements too.
Considering millennials and Gen Zs will make up 50% of the global workforce by 2020, and already account for the highest consumers of video content – spending between 18 - 53 minutes a week watching videos – it makes sense for companies to communicate with them in a way they can relate to.
99designs recently completed a study that reveals 65% of entrepreneurs are choosing their logo colours based purely on personal taste and preference, with around half doing little to no research on the wider implications of their brand colour choices.