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News, opinions and advice on marketing and the rapidly evolving media landscape.

How much should I spend on my brand, and when? A guide to branding...

It is true that some businesses spend only a few thousand dollars on branding, whilst others spend tens of thousands or even hundreds of thousands of dollars. With such a large range, how do you know how much you should be spending?

5 things you need to know about what millennials are demanding from brands

Think about the social media storm that followed the Australian cricket ball-tampering scandal and the Cambridge Analytical data scandal. Brands need to work harder than ever to not only earn Millennials’ trust but to keep it.

32 SEO tips you need to get your website to the first page of...

Are you launching a new website? Updating your existing website? Trying to get more website traffic? This SEO checklist infographic from Tom Donohoe Consulting is for you.

4 keys to unlocking eCommerce SEO: what you need to get traffic flowing to...

These days the fight for online real estate is very crowded, and the beach front properties of the internet – aka page one of Google – are hard to come by. With 211 million pieces of online content being created every minute, it’s no wonder it’s hard to gain and keep the attention of consumers in 2018.

Here’s what you need to know about designing websites for the global market

A website serves as an interface between you and your customer or client. It serves as a means of interaction between your customer and your product. The only way to consistently sustain growth in your business is to make it global.

The good, the bad and the ugly: here’s how automation will affect our social...

Social media automation revolves around automating repetitive and time-consuming social media tasks, allowing social media managers to work on other things that need human input and that have more direct impact on their companies’ wellbeing.

What every small business owner needs to know about the rise of online marketing

Online marketing covers a set of powerful strategies and tools that can help you promote your business and services via the internet. Advertising, on the other hand, is only one of the many techniques that you can use to fulfill your online marketing goals.

Here are 5 ways how digital marketing will help your social enterprise change the...

The truth is most social enterprises are driven by a burning desire to change the world for the better – but that means you need to build awareness for your cause on a shoestring. Digital marketing, and social media in particular, is an incredible opportunity to do just that – but if you’re not doing it right, you could be flushing your hard-earned money down the toilet.

“Hurry up, guys!” Why brands must act fast to convert shoppable Instagram into sales

With over 500 million daily active users, Instagram’s power as a communication and brand building tool is undisputed. Yet without the ability to use links in captions, its full ecommerce potential has re-mained untapped. Until now.

Here’s how you can use email marketing to enhance customer loyalty to your business

With a finely-tuned and optimised email campaign, you can draw customers into the community of your business and build a reliable base of incoming traffic.

Why 2018 is the year for your business to improve its communication with SMS

When you want to make communication more effective it’s time to look at SMS. This is a fast-direct way for your HR department to communicate with the employees, and it will bring positive changes to how your HR department works in 2018.

What can your business learn from 750,000 social media posts in China each day?

No Facebook. No Twitter. No YouTube. With stifling regulations around social media use, how can Australian businesses’ use social media to enter Chinese markets?

Telstra: 62% of Aussies will stop considering a business if it doesn’t have an...

Drawing on the 2018 Telstra Small Business Intelligence Report, Telstra Executive Director, Small Business, Brendan Donohoe said the evidence showed small businesses were missing critical opportunities to meet the wants and needs of the contemporary consumer.

Content is still the king: here’s how to write a small business content marketing...

So, if you want to create effective and powerful marketing strategies, developing a content plan is an absolute must. It is especially true for small businesses striving to overcome impressive competition on the market.

10 great tips on how you can build loyalty with your customers by writing...

The good thing about writing emails directly to customers is that it allows you to have total control over what content you wish to share. It is then easy for you to personalize and customize them.

These 7 social media trends will take over 2018. Is your business ready for...

Social media has changed the way people communicate with friends, the way we brand ourselves both professionally and personally, and the way consumers interact with businesses and service providers.

5 ways how you can deliver amazing customer service through social media channels

Now more than ever your customers expect to be able to interact with you on social media like they do in person. So much so that it has become another channel for customer service.

Here are six great tips on how to build and grow your business brand...

Today, Kulani Kinis is still a bootstrapped business, but we’re on track to hit $1.5 to 2 million in annual revenue by June 2018. Our constantly growing list of customers include ASOS, Forever 21, and ModCloth, just to name a few.

This is why influencer marketing is booming, and why it’s here to stay for...

While the core principles of influencer marketing are not new concepts to the advertising world, influencer marketing still holds distinct competitive advantages for those who enter the market early.

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Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

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