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News, opinions and advice on marketing and the rapidly evolving media landscape.
app

Here are 5 simple, low-cost ways to massively improve your business’s app

It’s no secret that a well-designed app should help a business achieve their goals faster and more efficiently, helping their customers to get what they want, when they want it.

Here are 6 low-budget marketing strategies every start-up can afford

Your start-up's future relies heavily upon your marketing strategies, and if you have a low budget, your options might seem limited.

Here the 7 best marketing solutions for a new company [SPONSORED]

It goes without saying that running a successful business is quite daunting. Even more day ting is starting a new business from...
video

Here are 5 great tips for creating fast, easy and engaging marketing videos

Not only is visual content a time-efficient way of reaching customers, it is also a highly engaging and effective way of capturing and maintaining online attention.

Why you should use motion graphics in your marketing and social media

In the world of digital marketing, video reigns supreme. This is evident in Animoto’s Social Video Trends: Consumer and...

5 ways to help keep your customers informed about changes to your business

Regardless of the size, location and industry of your business, your customers are probably coming to you right now with a flood of questions

Video calls are here to stay: 3 ways how SMBs can use Zoom to...

Thanks to social distancing measures and lockdown laws, video calls are becoming a fixed part of our day to day - both personally and professionally.

“You sent what?!” Here’s what to keep in mind about automated emails during COVID-19

Continuing blindly with pre-programmed automated marketing and communications during a period of flux or crisis is not just short-sighted, it’s customer service and branding suicide.

How to get more sales in ecommerce using a conversion heuristic [SPONSORED]

You have to focus on getting these conversions in order to get your sales in order to increase your revenues and stay in business, especially if you’re an ecommerce business, focusing on Aliexpress dropshipping

How to get the most from customer experience (CX) in this coronavirus climate

As the COVID-19 pandemic accelerates a business-critical need in Australia to pivot services and embrace digital technologies, there’s a risk that too many businesses...

How to pivot your marketing and sales strategy during this COVID-19 crisis

This coronavirus has done nothing if put things into perspective. It's showing companies the value of having a strong marketing and sales strategy.

Trust, camaraderie and ‘donut time’ – the keys to sales success when remote working...

There are real trade-offs in going remote - almost all of which revolve around the simple fact that team members are not in the room.

The innovative social strategy that achieved 43x ROAS for West Elm – and won...

As COVID-19 continues to impact businesses around the world, brands are looking for advertising strategies that are cost-effective and generate much-needed revenue.

Get used to video: it’s here to stay, and it’s about to get a...

Vudoo has spent a little over two years refining, tweaking, updating and pioneering interactive video—ushering in next-generation video engagement that has applications in marketing, HR, education, e-commerce and more.

Stay connected, even from a distance: 6 tools to help strengthen your business’ online...

An online presence can help you to continue operating and maintain communication with your customers, helping you to manage their expectations and assist them through these uncertain times.

The top 5 video marketing statistics every business should know in the new decade

If your business is of the mindset that video marketing is just a fad that won’t replace the more traditional methods of marketing, think again!

BUILD YOUR FIRST B2B FUNNEL – 10 DAY CHALLENGE

Isn't it time that you FINALLY embraced online lead acquisition, digital rapport building and injected SYSTEMS into your sales and marketing, like...

New report from Vamp reveals how marketers will work with influencers in 2020

75% of those surveyed by Vamp said they had briefed an influencer to do work that would have once gone to a creative agency

FIVE INSANELY OBVIOUS FUNNEL FILLERS FOR B2B

In the endless pursuit of ‘new leads’, far too many business owners and professionals in the B2B space overlook the obvious. That’s...

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

Learn how to devise winning business ideas in four steps with...

It’s often said that everyone will have at least one big business idea in his or her lifetime. But how do you know if your next big idea is genuinely great or a genuine waste of time? This cheat sheet will help you formulate ideas, identify opportunities, evaluate their strengths and take your first big step forward. Learn how to get focus and clarity. Plus, score a bonus tip that will help you more than you might think!

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE