Articles

Green is über cool. If you want to get the key influencers and mavens of society into your product, then it better do the world some good. Being shiny isn’t enough these days. It’s got to be circular, real and authentic.

Green is über cool. If you want to get the key influencers and mavens of society into your product, then it better do the world some good. Being shiny isn’t enough these days. It’s got to be circular, real and authentic.

The Rudd Government's $75 million Climate Ready program, part of the industry collaborating Clean Business Initiative, has announced $13.4m in grants to 22 businesses for projects supporting approximately 180 'green' jobs.

There is frustration in radioland, much tearing of hair and beating of breasts. Nothing they do seems to make much difference to generally dismal ratings and they showed a national decline in revenue at the end of last financial year.

There is frustration in radioland, much tearing of hair and beating of breasts. Nothing they do seems to make much difference to generally dismal ratings and they showed a national decline in revenue at the end of last financial year.

You’d be hard pressed to find someone who hasn’t used flirting to influence another individual of the opposite or same sex at some stage in their professional life. So, is flirting just about sex or can it be utilised as a skill to influence others? Well, I say a big resounding “yes” to influence. And here’s why.

I’ve heard it a hundred times. Entrepreneurs need to work on their business as opposed to in their business. However, getting stuck in the day-to-day happens to most of us, and the obvious question is ‘why?’ Especially when we know it is not in the best interests of our company. Are we just inherently forgetful, or is something else in play?

Having a strong market-based business is great. You are a power broker and can often profit from both sides. But how do you get over the chicken and egg problem? From my experience working with more than 12 market-based businesses, there are two things you need to do.

Respect can never be underestimated as it is a value many of us hold dear – respect for our information, privacy, views, time, and so on. Yet there is clearly a dearth of respect when it comes to recruitment and redundancy. It doesn’t have to be this way.

Why on earth do corporations continue to burn cash on print ads announcing internal promotions and new client updates? Surely their staff would prefer a holiday, the latest gadget / lavish gift / cash bonus, instead of their company spending a couple of thousand dollars making this type of announcement.

Much has been written and said about the frigid state of both bank and venture capital funding for growing businesses in the current global market. But how are angel investors and their investee companies coping? Prominent Australian angel investor Jordan Green provides this handy snapshot and some advice for investors and entrepreneurs alike.

So you’ve got $5,000 to market your business. What do you spend it on to get the ‘best bang’ for your buck? Here are the top five marketing activities you should focus on to promote and grow your business with an investment of $5,000 – in order of importance.

Recent research indicates that people think more creatively when looking at an image of a punk. Pinning up deviant images could be just the trick to introduce a little controlled anarchy to your brain.

One of the worst steps you can take in business is attracting and accepting the wrong type of customers. This situation takes me back to one of my previous businesses. Looking back, I can't believe I planned it that way and there's no way I'd fall for it again. Here's why:

It takes a lot of guts for an entrepreneur to turn down an offer from a US venture capital investor, particularly when the alternative means staying put when you have just two months cash left. Brad Howarth follows the plight of innovative start-ups down the road to commercialisation.

The latest DHL Export Barometer reveals that, far from dropping like flies in the current environment, Australian companies that export are weathering the storm remarkably well. Why? Because of their commitment to education and human capital.

Employee engagement is a measure of what people are thinking and feeling when they arrive at work in the morning — which in turn determines how much effort they’re prepared to invest in their work. So is your company being driven forward by capable and enthusiastic soldiers? Or has it become a gathering station for apathetic or conspiratorial clock-watchers?

Despite having an MBA majoring in marketing, I fully admit to having a rather simplistic view of marketing: present a product or service so people can see what it is. Then leave the selling to the sales department.

It’s a familiar story. You, a technically-minded professional, leave the comfort of a salaried job to venture out on your own in search of greater autonomy and prosperity. Soon enough, you’re out of your depth, writhing around trying to manage costs, staff and responsibilities far beyond your area of expertise. Congratulations! You’ve created the job from hell. And it’s all yours.

Cashflow problems often arise due to lack of understanding of how cash moves through a business and the difference between profit and cash flow. Here are some great tips to help ensure that your cash is flowing in the right direction.