Articles

PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

donaldtrump.trumpuniversity.com   For those who found themselves captivated each week by Donald Trump’s capitalistic antics (or his bad hair-do) in his hit show The Apprentice, the...

Train commuters in Melbourne no doubt started scouring the environs for hidden cameras earlier this month as an epidemic of trouser-dropping broke out around them. Up and down the platform, even in the trains themselves, men and women peeled off their pants, proudly exposing their underwear and, generally, pale legs. Was it a flashing flash mob? Mass hypnosis? An initiation stunt for a gender-neutral school fraternity? No, no and no. This boxer rebellion was carefully staged publicity for The Pantless Postman.

Digital advertising - and the ad tech that supports it - has in fact completely revolutionised the way that brands connect and communicate with potential customers.

There are obvious differences between the local Australian market and those overseas, although on the surface things may look similar. Even if there is no language barrier, Australians doing business overseas usually find that what works in Australia does not work anywhere else, particularly in the marketing space.

There are way too many people out there in business bullshitting to themselves, their staff and their customers. The simple truth is that if you run your business like its amateur hour, no matter how much you want to fool yourself and your customers into thinking that you’re smart and good at what you do, eventually you will stumble and the truth will out.

According to Michael Blythe, Commonwealth Bank Chief Economist, “The divergence between retail and non-retail spending trends, where women and men’s spending dominate respectively, correlates with the divide in gender sentiment. Department store sales, for example, where women are responsible for 59% of spending, is soft. And this softness is linked to the less positive sentiment of female consumers.”

Where do neglected or unused cell phones go to die? Yes, "landfill" is one acceptable answer. But 23-year-old Owen McCrink has given us a more Earth-friendly response: ReGadget. The online business, allows people to exchange phones, cameras, laptops, portable music players and game consoles for cash.

Launched in 2015 and servicing more than 50 brands and over 1150 real estate offices, ActivePipe helps real estate agencies and brokers in identifying and converting potential buyers and sellers.

The investment from KPMG brings the total amount raised by Nuonic to AU$1.3 million, and adds KPMG to a prominent roster of shareholders including founders Sebastian Jezierski and Derek Hooper, and fintech firm InLoop, which is backed by Macquarie Capital and Westpac.

When asked to name the handful of countries leading the world in mobile technology and content, most people fire back with Japan, South Korea,...

Sean Clark is the founder of Canada’s insanely successful online shoe retailer, Shoes.com. In five short years, Clark has propelled Shoes.com from a one-man start-up...

As new technologies cause value chains to evolve rapidly, human roles and tasks are also digitising, as machines alter how knowledge work is performed

There are so many examples of exciting Australian companies and initiatives. Why aren’t doing a better job of ensuring their success? Brad Howarth looks at the issue of squandered potential.

Forget recession. There’s money out there. Just ask Aconex. By Paul Ryan “We feel like the little ray of sunshine. The last thing to fly from...

With emails filling our inboxes every day, why not try the traditional business letter to attract the attention of your reader? One of the most...

Finding yourself stretched thin to pay the staff wages this month? We offer a quick (and thoroughly outlandish) solution: Ring up Commonwealth Bank CEO Ralph Norris and convince him to hand over a small fraction of his annual pay. How about just an hour's worth, Ralph? Sure, the banking mogul says, here you go: $1,844.

Mazviita Foto, the Founder of Nannies Now is on a mission to help make it easier for mums to get some “me time” to improve their health and wellbeing with a new app Nannies Now that makes it easy to find babysitters in your area at the last minute.

If you can plot the evolutionary trajectory in any given sector, it should be much easier to figure out what's next – and then build the next innovation, leaving others in your wake. History is brimming with examples, writes Roger La Salle.

Brydge, the company that set a new benchmark for iPad keyboards around the world, is proud to launch its first keyboard for the Microsoft Surface Pro in Australia.