EMAIL SEGMENTATION
Facebook Pro accounts: come on, it’s been free forever [VIDEO]
Do you consider yourself to be a Facebook power user? This parody video from the good people at Jest, shows off some of the potential paid models that would stop the bottom from falling out of the Facebook share price.
Collaborative eyes, are watching too. They see your every move [VIDEO]
Google raises the bar in quirky product advertising. Will the younger generations appreciate this very Generation X reference? Regardless, it has clocked more than three million views in less than two months. This is a bit of genius self promotion from Google.
How to lose market share in one easy step: insights from the browser wars...
Once upon a time there was a company called Netscape. It reigned supreme on the Internet until the first browser war. Microsoft Internet Explorer was crowned the new king. Yet, as the battle for web browser supremacy continues, the new king has lost its footing. Google Chrome just clocked up 410 million users.
Space, the final frontier. Has the Higgs boson made warp drives a possibility? [VIDEO]
I have to admit, I'm pleased that the Higgs boson is headline news around the world. Who would have thought that everyone would get so excited about science, about physics? So, why is this really so very cool? Not only is this discovery awesome, but it opens up a whole new world of invention.
Cooler toys than Batman: How the Jetman wants to make us all fly [VIDEO]
We were promised a future with flying cars and jetpacks. Feeling a bit gypped? Well, the jetpack is already here. Sure, it's still pretty damn risky, but one man, The Jetman, plans to make it accessible to every one of us.
How the founder of Priceline.com got his entrepreneurial groove back [VIDEO]
Upon leaving his corporate job, Jeff Hoffman was told by the person who had been his role model that he would fail in business. Crushed, he went home to watch some sport on TV. What followed was an epiphany that led Hoffman to help found Priceline.com.
Solving everyday problems: when the wind blows, your umbrella turns inside out [VIDEO]
It's winter. It's raining, cold. Then, the wind hits. And your umbrella does that magical thing of turning itself inside out once the wind...
Pizza … mmm … Pizza: the beauty of efficient delivery in motion [VIDEO]
I'm still not completely sure why pizza can be the most awesome thing to eat, but sometimes, it just is. Usually when the pizza arrives, the last thing you think about before you tuck in, is how it got to be there.
Seven minutes of terror. How to land a rover on Mars [VIDEO]
It takes a special kind of crazy to want to explore space. It also takes a special kind of engineering and entrepreneurial team. NASA's Curiosity rover is heading to Mars. It's due to land on the surface on August 5. Well, that's the intention. The thing is, there are so many things that have to happen to make this landing possible. And, the margin for error is zero. There is no wiggle room, at all.
User centred design: why you need to think like a cat [VIDEO]
The fundamentals of customer based design (CBD) is that you must think like your customers. You must view the world from their perspective, in order to understand it, and solve the problems of your customers. So, if your customers happen to be a cat, this video is for you.
Pssst … want to know the essential secrets of giving a great presentation? [VIDEO]
Actor George Jessel once quipped that, "The human brain starts working the moment you are born and never stops until you stand up to speak in public.” There are some key things to consider when presenting to anyone, be it five people at a pitch for capital or 1,000 people at a TED event. In this video, Dr. Susan Weinschenk reveals the top five things every presenter should know.
Can music change your reading habits? A creative solution comes out of Cannes [VIDEO]
Each year at the Cannes Lions, a creativity competition is held, to let up-coming agency creatives to solve a problem with a creative solution. This year, two budding creatives had an idea about how to encourage the reading of books by using Spotify. Creative, fun and it just might work!
What's your story? It's time to start telling it now [VIDEO]
So, what's your story? Oh yes, it's hilarious when people ask me that, in an attempt to make a play on my surname. No one has ever done that before. Ever. But really, what is your story? David E. Kelley has some simple, yet profound advice.
Pure awesome: the honest and surprising facts about coffee [VIDEO]
Some of us drink coffee. Some of us drink more coffee than others. Some of us need coffee. So, it's not really surprising to know that globally, we consume 300 tons of caffeine a day. Yes, a day.
Fact: Your wicked, smart idea is not original [VIDEO]
It is often believed that creative ideas come in a moment of inspiration to a genius mind. Piffle says Kirby Ferguson. He goes on to explain how all creativity begins with copying what has come before. Evolution must happen on the way to a revolution.
Social media meets real world with a Twitter activated vending machine [VIDEO]
Look past the creepy, robotic voice of the vending machine. It's really creepy. This integrated promotional campaign for ice tea manages to achieve real life and online brand awareness at the same time. Clever, huh?
People caught being accidentally awesome. Coke does it again [VIDEO]
Yes. Another Coke ad. Sure, they have bazillion dollar budgets. When many people study marketing at University, they dream that one day they'll work for a company like Coke or Nike, simply because of the awesome marketing that comes out of these behemoths.
So, you reckon you’re a good decision maker. What makes you think that? [VIDEO]
Every day we get up, clamber out of bed, and make decisions. We decide whether we'll wear Calvin Kleins or Bonds undies. We choose a Batman t-shirt over a Green Lantern or Wonder Woman one. But really, are we really making a cognitive choice?
Old Spice guy makes a cameo in latest viral ad [VIDEO]
Whoever thought that a little bit of hand waving from a girl in tank top could cause so much havoc. Clocking more than 10 million views in the past three weeks, this ad for the Samsung Smart TV looks set to become one of the big viral ads for this year.
Digital culture isn't an oxymoron. Or is it? [VIDEO]
Jonathan Harris is both an artist and a computer scientist. That must mean that both hemispheres of his brain are firing on full cylinders. In this video, Harris shares what he has discovered in his work to be the four big cultural trends brought to us by the likes of Facebook, Twitter and Pinterest: Compression, Disposability, Curation, and Self-Promotion.
