James Tuckerman
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The 10 Essential Tools for Online Marketing
We’ve decided to dedicate 10 articles to 10 essential online marketing tools — what we use, how we use them and how they operate together. Sign up to this campaign and we will exploit you. That’s our promise. But, first, let me explain.
Let’s create a movement to remove the words ‘social media’ from the business lexicon.
Too often in the past, the term ‘social media’ has been peddled as a panacea for whatever commercial problems ‘ail ya’, with the zest of a spiritual healer or snake-oil salesman. Is it any wonder that ‘social media’ experts were so quick to adopt the descriptors ‘guru’ and ‘evangelist’?
Help us choose the logo for Anthill’s Cool Company Awards
Last week, we asked our readers to help us re-design our slightly-outdated Cool Company Awards logo. Via this site, Twitter and Facebook, we asked you, dear Anthillians, to define what images you think epitomise the concept of cool. We’ve shortlisted the best. And the best of the worst. We’re now seeking your input. Help us choose the logo for Anthill’s Cool Company Awards.
What is it that’s so appealing about science and auto-tune mashups?
What is it that’s so appealing about science and auto-tune mashups? Could it be the inherent fashion-sensibilities of the global science community? (Deep down, you just know that skivvies and elbow patches are cool.) Could it be the eyeball popping special-effects that seem to accompany most lessons on matters of quantum? (Science lessons and acid-house, rave parties might actually have more in common than you think.) Or could it be the melodic appeal of words like sub-atomic?
New look for Cool Company Awards? It’s time for a crowdsourced makeover!
It’s been five years since Anthill’s inaugural Cool Company Awards. Initially launched as a ‘piss-take’ to poke fun at a plethora of magazine award programs at the time, the ‘cools’ were quickly (and unexpectedly) embraced by Anthill readers… with the force and finesse of Arthur Fonzarilli’s fist on a dukebox. (Ehhhhh!) But, unfortunately, five years on, our logo is beginning to look… well… not-so-cool. Could it be time for a crowdsourced makeover?
Ruslan Kogan’s Top 5 Stunts and Sh#t Stirring Shenanigans
Despite his success, Ruslan Kogan is perhaps best known for the various ways he has intentionally (and sometimes accidentally) courted controversy. Let’s face it, Ruslan Kogan is a master at maintaining a high profile, by being both brutally frank and highly entertaining. What’s your take? Is Ruslan Kogan a marketing mastermind or precocious punk?
Five ways to create a gamified, viral marketing campaign… we’re calling it Anthill’s Inaugural Fan Drive.
Over the past 10 days, Anthill has experienced more technical issues and downtime than in its entire digital history. We won’t bore you with the details. Suffice to say, it was hellish. Rather than take a long-weekend to lick our wounds and recoup, it wasn’t a hard decision to attempt to turn this negative into a positive, and create a compelling ‘living’ lesson for Anthill readers instead.
What kick started group buying mania? Philanthropy? Social justice? Maybe.
Conversations around group buying — sometimes called collective buying — are, nowadays, almost invariably saturated with opinionated cynicism, largely due to the rapid rise of the industry, the constant and seemingly ceaseless parade of replica businesses that have followed and the one or two horror stories of SMEs treated badly by over-zealous daily deals merchants. Yet, according to Groupon funder Andrew Mason, the model was created to support activism.
Skateboards plus creativity equals urban Jackson Pollock
Anthill is largely dedicated to the promotion of innovation, entrepreneurship and commercial creativity. Yet, every now and then, we see something that sits perhaps slightly outside the parameters of our usual fare. But we still must share it, for better or worse. Oh-yes. Today is one of those days.
Want to be part of an Anthill led trade mission to Silicon Valley? (Or is this an exercise in folly?)
Last Friday, at the Anthill incubator, the suggestion was posed, “Why doesn’t Anthill coordinate a trade-mission to Silicon Valley?” It sounded like a great idea. We have plenty of contacts. It’s a worthy cause. But how would we make it happen?
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Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]
I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.
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