It’s a tough economy out there. Not the actual economy silly, the attention economy. Well, for all you bored and disenfranchised folks who’ve seen it all; here’s an advertising campaign that takes ‘attention-grabbing’ to the next level. With an emphasis on the grabbing. And the attention.
Are entrepreneurs born or made? Nine-year-old Caine Monroy spent his summer vacation building his own arcade in his dad’s second-hand auto-parts store in the middle of a junkyard. With no budget, in perhaps the world’s least-likely location for a fun park, and with nothing but cardboard boxes and oodles of perseverance, Caine’s dream cardboard arcade became a reality – but sadly, no one came to play. This is his story.
It’s hard not to laugh at this 1999 news anchor as she blithely wonders, “Has the 1990’s boom shattered old assumptions about how the economy works?” In hindsight, a sarcastic “Um, no?”, followed by LOL and perhaps a bit of ROFL, seem to be the only fitting responses. The mistakes of the dot.com crash appear…
Here’s a clip that definitively answers the age-old question “Are entrepreneurs born or made?” Nine-year-old Caine Monroy spent his summer vacation building his own arcade in his dad’s second-hand auto-parts store in the middle of a junkyard. With no budget, in perhaps the world’s least-likely location for a fun park, and with nothing but cardboard…
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