Home Authors Posts by Jayde Lovell

Jayde Lovell

4 POSTS 0 COMMENTS
Jayde Lovell is the Managing Director of the Melbourne Institute, a not-for-profit school based in Jakarta, Indonesia. Having started out with Anthill way back in 2008, she now writes on the topics of politics, religion, science, and anything that seems pleasantly controversial. Jayde follows Collingwood in the belief that they have the tightest shorts, and hopes to one day work her way through every kebab shop in Melbourne. You can get in touch with Jayde at [email protected]

Is this the most brilliant publicity stunt ever? [VIDEO]

It’s a tough economy out there.   Not the actual economy silly, the attention economy. Well, for all you bored and disenfranchised folks who’ve seen it all; here’s an advertising campaign that takes ‘attention-grabbing’ to the next level. With an emphasis on the grabbing. And the attention.

You are never too young to be an entrepreneur; the remarkable story of Caine’s...

Are entrepreneurs born or made? Nine-year-old Caine Monroy spent his summer vacation building his own arcade in his dad's second-hand auto-parts store in the middle of a junkyard. With no budget, in perhaps the world’s least-likely location for a fun park, and with nothing but cardboard boxes and oodles of perseverance, Caine’s dream cardboard arcade became a reality – but sadly, no one came to play. This is his story.

Why we are not the billionaires we thought we would be

It’s hard not to laugh at this 1999 news anchor as she blithely wonders, “Has the 1990’s boom shattered old assumptions about how the...

Here’s proof that you should never stop dreaming.

Here's a clip that definitively answers the age-old question "Are entrepreneurs born or made?" Nine-year-old Caine Monroy spent his summer vacation building his own arcade...
Subscribe to the Newsletter Over 30K subscribers

FREE BUSINESS TOOLS

How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

FREE BUSINESS TOOL

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE