ROI is a bunch of numbers invented by the marketing guys and then given substance by creating a scenario to support the desired end result. Most of us know this as spin or, more bluntly, bullshit.
Most businesses today agree that they should have some online presence, of which a website is the most common. But what’s less clear is how to be perceived as credible. Is your site ready to rock the world? If it has these critical factors in place, you’re probably on the right track. 1.Design Probably the…
Sponsored: Barack Obama’s victory in the US Presidential Election of 2008 set the benchmark for what can be achieved using social media. He achieved this by designing his campaign to spark the right actions, leading his supporters with direct conversations and providing the tools to let a grassroots community create and share content.
Take absinthe. For much of this century the world treated it like cocaine or LSD, declaring it a dangerous hallucinogenic. But in the past two decades the screws have been loosened and now over 100 brands are available worldwide, including a number in Australia. Its country of origin, Switzerland, is now mounting a major export…
Anthill incubator company 100coffees is seeking outgoing entrepreneurial-types with a desire to join a nascent venture and learn the most important startup skill of all…
Gabby Leibovich, co-founder of the discount buying sites CatchoftheDay.com.au and Scoopon.com.au, will be our guest entrepreneur at the latest Entrepreneurs’ Night Out in Melbourne on Tuesday, 14 June. If you’re a Victoria-based business owner with a passion for ideas and success, this night’s for you! (We guarantee you won’t find a better deal this side of Scoopon.)
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