Author: James Tuckerman

James Tuckerman is one of Australia's most accomplished digital publishers. He's an entrepreneur, angel investor, consultant, coach and public speaker. He is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parents' home. He was then 26 years of age. In 2004 and 2005, he was named Best Small Publisher in Australia by the ABA (now Publishers Australia). In early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. Within six-months, AnthillOnline.com was listed by Nielsen Online Ratings among the Top 50 Business & Finance websites in Australia (http://anthillonline.wpengine.com/about-us/). Since then, he has launched numerous digital ventures and helped other companies, large and small, make the transition online or helped them significantly improve their online commercial outcomes. To contact James, go to LinkedIn.

ANTHILL TV | Anty-Climax | Growth & Export | Tech & Innovation

Australian exports underground, hydro-therapy treadmill… for camels?
ByJames Tuckerman Jun 4, 2012

Some stories of commercial creativity and innovation simply make you feel proud to Australian. This is one of them. After the the GFC, HydroCo expanded its treadmill range to include products for dogs and horses. (Its product for the latter is called ‘ThoroughTread’. Boom-cha!) Of course, people also race Camels, right? And during racing, Camels suffer from injury in the same way as race horses do! So, here it is; an Australian underwater treadmill for camels.

Read More Australian exports underground, hydro-therapy treadmill… for camels?
ANTHILL TV | Marketing & Media | Tech & Innovation

What does Google's Penguin update mean for your SEO?
ByJames Tuckerman May 31, 2012

On 25 April, Google released its latest ranking algorithm, now called the Penguin Update (for reasons known only to Google). Since then, the same set of five to eight recommendations have arrived in my personal inbox from a number of reputable sources. They are supposed to describe factors that seem to help search engine rankings post-Penguin. However, to be frank, most of these recommendations don’t seem like anything new. In fact, they only seem to reinforce what people who have a basic understanding of SEO already know. And one recommendation seems downright wrong.

Read More What does Google's Penguin update mean for your SEO?
ANTHILL TV | Anty-Climax

Julian Assange likened to Luke Skywalker in Star Wars News rap
ByJames Tuckerman May 31, 2012

While there’s something undoubtedly ‘undergraduate’ about this video published yesterday by the Melbourne lads from Juice Media (a university researcher and an English teacher), it demonstrates what a game-changing force YouTube and the blogosphere have become. It’s amateurish and heavy handed. And, for this reason, it is its own best argument for the censorship it rails against.

Read More Julian Assange likened to Luke Skywalker in Star Wars News rap
Blogs | Funding & Finance | Growth & Export

We back our athletes. Why not our entrepreneurs?
ByJames Tuckerman May 28, 2012

Two events happened this week that, together, have got me fired up. Firstly, I watched an aspiring Olympian make a collection in a busy cafe on Swan Street, on the outskirts of Melbourne. Sure, he was handsome, well-spoken, physically capable of doing things once thought humanly impossible. But, at the same time, I had to ask myself, to what extent does Australia truly stand to benefit from the physical accomplishments of this man? Secondly, that same morning, I received a thoughtful request for assistance from two young entrepreneurs seeking support for a delegation. Who would you back?

Read More We back our athletes. Why not our entrepreneurs?
Featured Slider | Marketing & Media | Promotions | Startup & Entrepreneurship | Tech & Innovation | wide-full | wide-main

Would you like to interview one of these amazing people for Anthill?
ByJames Tuckerman May 22, 2012

Ian Charles Stewart (Co-founder of WiReD Magazine), Warren Coleman (Co-writer and Co-director of Happy Feet), Michael Naimark (Founding Member of the Atari Research Lab, the Apple Multimedia Lab and Lucasfilm Interactive), Shinta W. Dhanuwardoyo (Recognised by Globe Asia as one of the 99 Most Powerful Women in Jakarta), Gerry Gouy (Senior Director, Global Business Development, MTV Networks International), Corvida Raven (One of Time Magazine’s 25 Facebook Profiles You Should Subscribe to Right Now)…

Read More Would you like to interview one of these amazing people for Anthill?
ANTHILL TV | Funding & Finance | Startup & Entrepreneurship

Three things to never say to an Australian venture capitalist
ByJames Tuckerman May 14, 2012

Not only does Adventure Capital’s Stuart Richardson have a great hairdresser (we share the same barber) but he knows a thing or two about pitching for venture capital. This is because he lives at the receiving end of hundreds of pitches every week.

Read More Three things to never say to an Australian venture capitalist
ANTHILL TV | Management Matters | Uncategorized

Knowing when to call it quits. Barkles breaks the news with a remarkable email. [HUMP DUMP]
ByJames Tuckerman May 9, 2012

Last week, I was surprised to receive this linked email from Barkles, an online debating platform. The startup, barely a year old, was calling it quits. I suppose that’s not so unusual. The mortality rate for start ups in Australia has always been high. What was unusual, however, was the candid nature that the Barkles founders, Diesel Laws and Jay Whiting, approached their sad news.

Read More Knowing when to call it quits. Barkles breaks the news with a remarkable email. [HUMP DUMP]
ANTHILL TV | Blogs | Management Matters | Startup & Entrepreneurship

Is this the best or worst promotion for a startup space you’ve ever seen?
ByJames Tuckerman Apr 19, 2012

Large companies spend big bucks on making their organisations look uber-sophisticated and polished. This video, on the other hand, took three minutes and 12 seconds to film and maybe a little less to edit. (Maybe.) It’s a very ‘lean’ debut for a much needed addition to the Queensland startup ecosystem. And that’s exactly how it should be.

Read More Is this the best or worst promotion for a startup space you’ve ever seen?
ANTHILL TV | Blogs | Marketing & Media

Here’s why saying ‘My customers are not on Facebook’ is like saying ‘My customers don’t watch television’. It’s kinda stoopid.
ByJames Tuckerman Apr 18, 2012

An old buddy of mine recently mentioned that his business had no place on Facebook. What my unsuspecting friend didn’t realise was that, on the following day, I was scheduled to make a presentation on “How to create a self-building, largely self-managing Facebook prospect base” on behalf of Interactive Minds. While that exchange lasted, maybe, 45 minutes, I have distilled my main arguments into this two-minute hump dump.

Read More Here’s why saying ‘My customers are not on Facebook’ is like saying ‘My customers don’t watch television’. It’s kinda stoopid.
Uncategorized | wide-full | wide-main

Facebook Interactive Minds Presentation
ByJames Tuckerman Apr 5, 2012

Please find the presentation from the Interactive Minds seminar, hosted on Wednesday 4 April, below. Simply click the forward arrow to walk yourself through the presentation. Support Anthill by subscribing to our newsletter.

Read More Facebook Interactive Minds Presentation
Blogs | Cool Company Awards 2011 | Featured Slider | Management Matters

Why I gave Anthill’s Readers’ Choice Award to Scott Handsaker of Eventarc… with ‘smashing’ results.
ByJames Tuckerman Feb 14, 2012

Last week, I caused an online ruckus by questioning whether Cool Company Finalist LeadBolt should be named our 2011 Cool Company Awards Readers’ Choice winner. LeadBolt totally annihilated the competition – because its business model is based on triggering online actions, such as Facebook Likes. Starlettos, the first runner-up, had courted reader praise and social media reactions the old fashioned way – by rallying their mates. So, who should get the award? Short-cutting LeadBolt or hard-working Starlettos? The results were smashing.

Read More Why I gave Anthill’s Readers’ Choice Award to Scott Handsaker of Eventarc… with ‘smashing’ results.
Blogs | Cool Company Awards 2011 | Featured Slider | Tech & Innovation

Was our Readers’ Choice Award hijacked? (Or was it always going to be a sanctioned exercise in new media manipulation?)
ByJames Tuckerman Feb 7, 2012Dec 3, 2013

Can you remember the winner of TIME magazine’s Most Influential Person poll in 2009? Was it Barack Obama? Oprah Winfrey? The Dalai Lama? No, it was Moot, the pseudonym of 21-year-old Christopher Poole, a college student and founder of online community 4chan.org. So, why the long winded introduction to this year’s Cool Company Awards Readers’ Choice Award? Did we get gamed?

Read More Was our Readers’ Choice Award hijacked? (Or was it always going to be a sanctioned exercise in new media manipulation?)
ANTHILL TV | Growth & Export | Marketing & Media | Tech & Innovation

Pete Williams’ EXTREME ‘content leverage system’ video
ByJames Tuckerman Feb 2, 2012Feb 4, 2012

If you attended yesterday’s webinar with Pete Williams on outsourcing, offshoring and crowdsourcing, you might recall that I asked Pete whether we could share a video of his that I was fortunate enough to stumble across in the not-so-distant past. As mentioned, this video really got my head spinning. It begins with one logical and familiar example of outsourcing (creating content for a website) and then takes the process to the… wait for it… EXTREME! (Because Pete’s an outsourcing ‘extremist’, see?)

Read More Pete Williams’ EXTREME ‘content leverage system’ video
ANTHILL TV | Featured TV Post | Startup & Entrepreneurship

9 things a 9 month-old can teach you about online marketing [VIDEO]
ByJames Tuckerman Jan 24, 2012Dec 31, 2012

This morning, I sat down with my 9-month old son, Julian, to feed him breakfast. This is one of the jobs allocated to me as a first-time, new father. Remembering the arduous steps required to complete yesterday morning’s meal (and the day before that), and contemplating how bizarre it is that I must work so hard to provide him something that will make him stronger and healthier and happier, I began to think about online marketing. Yes, the brain works in mysterious ways. (And I am kind of sleep deprived.)

Read More 9 things a 9 month-old can teach you about online marketing [VIDEO]
Articles | Startup & Entrepreneurship | Tech & Innovation

Domenic Carosa invests in BlueChilli to launch two new Australian incubators
ByJames Tuckerman Nov 22, 2011

Incubator options for Australian startups will expand next month, with the announcement on Friday that “venture technology company” BlueChilli has acquired growth funding from early stage venture capital fund FCDF. If the names BlueChilli and FCDF sound familiar it’s because BlueChilli is the venture of serial entrepreneur (and 30under30 veteran) Sebastien Eckersley-Maslin. FCDF is the product of another well-heeled player in the Australian startup scene, Domenic Carosa.

Read More Domenic Carosa invests in BlueChilli to launch two new Australian incubators
Blogs | don't insert thumbnail | Featured Slider | Growth & Export | Tech & Innovation

If you’re not a cloud business, you’re doomed.
ByJames Tuckerman Nov 21, 2011Nov 21, 2011

Zach Nelson is CEO of NetSuite. He was named one of the 10 Visionary CEOs of 2008 by InternetNews.com, after guiding the company through its 2007 IPO. He helmed it from startup to one of the world’s leading cloud computing companies. So, it’s not surprisingly that he should hold this view. Yes, he is biased. But is he wrong?

Read More If you’re not a cloud business, you’re doomed.
Blogs | Marketing & Media

Here’s my response to some recent feedback. Was I too harsh?
ByJames Tuckerman Nov 12, 2011Nov 12, 2011

Naturally, we receive feedback all the time from Anthill readers. Much of it is helpful. But, sometimes, the feedback contradicts what we know to be true, based on the cumulative behaviours of hundreds of thousands of site visitors. Rather than provide a polite but generally meaningless response (like, “Thank you for your feedback. We welcome and respect the views of all our readers”), I often try to explain why it is that we do things the way we do. But, today, I’m feeling a bit guilty. Too harsh?

Read More Here’s my response to some recent feedback. Was I too harsh?
ANTHILL TV | Anty-Climax | Management Matters | Marketing & Media | Tech & Innovation

Doodlers, unite! It’s NOT a waste of time. (Finally, experts agree.)
ByJames Tuckerman Nov 11, 2011Nov 11, 2011

Studies now show that sketching and doodling improve our comprehension — and our creative thinking. So, why do we still feel embarrassed when we’re caught doodling in a meeting? In this fun TED talk, professional doodler Sunni Brown makes the case for unlocking your brain via pad and pen. Doodlers, unite!

Read More Doodlers, unite! It’s NOT a waste of time. (Finally, experts agree.)
Blogs | Featured TV Post | Growth & Export | Management Matters | Promotions | Startup & Entrepreneurship

Is your role functional or is it vital? Chances are, you’re kidding yourself.
ByJames Tuckerman Nov 8, 2011Nov 8, 2011

As you can imagine, I get sent books all the time. It’s one of the perks of being ‘Mr Anthill’. Despite being a prolific reader, only a few ever capture my attention. And an even smaller number capture my imagination. Several weeks ago, I was sent the Australian edition of ‘Become a Key Person of Influence’ by Daniel Priestly. I read it in an afternoon. And, several weeks on, my imagination is still buzzing.

Read More Is your role functional or is it vital? Chances are, you’re kidding yourself.
Articles | Marketing & Media

Why rent the eyeballs when you can own? (Online marketing at its most clinical.)
ByJames Tuckerman Oct 29, 2011Oct 29, 2011

Do you have an eyeball collection strategy? No, I’m not talking about some gruesome or macabre practice more likely associated with the works of Edgar Allan Poe than a commercial series on marketing. I’m talking about decreasing your reliance on traditional media, or at least maximising traditional marketing outcomes.

Read More Why rent the eyeballs when you can own? (Online marketing at its most clinical.)

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