Tag: online marketing
Most Australian small businesses say 'no' to internet
A solid majority of Australian SMEs don't use email, a web site or any other aspect of the Internet, a recent research report has found. Talk about missed opportunities -- that same report notes that the average Australian now spends nearly 18 hours a week online.
We built a free online community. How do we now ask members to pay?
So you've spent your time building a community based on sharing knowledge. But the larger it gets, the more it costs to run. Do you shut down your network or do you get creative about how to offer a service and be paid at the same time? Angelina Russo poses the question.
Small businesses that use Facebook and Twitter enjoy higher online revenues, survey finds
Australian small businesses that use social media as part of their online business strategy are more likely to achieve greater revenue returns from their websites than those that don't, according to a new research report launched by Melbourne IT. The results also found mobile applications on the rise and confusion around cloud computing.
10 ways to build a list
Whether selling a product or service, every business needs to attract people to its offerings and encourage them to take action. There are easy ways you can build your list of opt-in customers and community members. Start with these 10 actions:
How Anthill turned a $900 blog into one of Australia’s Top 50 Business &...
Like most would-be web-entrepreneurs, we discovered very early on that the 'Fields of Dreams' approach to web development is, unsurprisingly, flawed (i.e. 'if you build it, they will NOT come'). If building a profitable (or even sustainable) website were that easy, every web developer would be too busy swimming in their personal Jacuzzis of cash to apply their web-developing expertise to the many projects of small business owners and marketing professionals.
How Anthill turned a $900 blog into one of Australia's Top 50 Business &...
Like most would-be web-entrepreneurs, we discovered very early on that the 'Fields of Dreams' approach to web development is, unsurprisingly, flawed (i.e. 'if you build it, they will NOT come'). If building a profitable (or even sustainable) website were that easy, every web developer would be too busy swimming in their personal Jacuzzis of cash to apply their web-developing expertise to the many projects of small business owners and marketing professionals.
“Does your website make you money or cost you money?”
There is a purpose to design that many developers (and even some marketers) simply don't want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.
"Does your website make you money or cost you money?"
There is a purpose to design that many developers (and even some marketers) simply don't want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.
Anthill named Australia’s “most engaging” media site, according to Audit Bureaux of Australia
Today, we were pleased to discover that Anthill has defied a downward trend and, indeed, scored top spot as the most 'engaging' site among the Audit Bureaux of Australia's Top 20 Media Sites.
Anthill named Australia's "most engaging" media site, according to Audit Bureaux of Australia
Today, we were pleased to discover that Anthill has defied a downward trend and, indeed, scored top spot as the most 'engaging' site among the Audit Bureaux of Australia's Top 20 Media Sites.
Online Marketing by Design… comes to Sydney! (Digital Marketing Masterclass)
If you are serious about growing your business through online marketing, Anthill is pleased to announce that it has extended the run of its sell-out event series, Online Marketing by Design, to include Sydney. This event is a must for any growing business with a desire to improve the performance of its web marketing and gain a firm understanding of social media tools for business.
5 key web analytics predictions for 2010
Web analytics company Webtrends has forecast what it sees as the five key trends in the web analytics industry for 2010.
Online Marketing by Design (Seminar)
Success in online marketing requires excellence in two areas – an understanding of the ‘purpose’ and ‘personality’ of any given project. ‘Online Marketing by Design’ will draw on the experiences of real business owners and creative professionals to determine what constitutes well designed and commercially effective online marketing.
Obama's knife edge: from Messiah to spammer
How frequently can you email someone before you become a spammer? This is a question that has plunged Barak Obama’s spinners into a dive. This is a warning light for businesses, too. Even the mighty can slip if they don’t handle their online marketing with finesse.
Obama’s knife edge: from Messiah to spammer
How frequently can you email someone before you become a spammer? This is a question that has plunged Barak Obama’s spinners into a dive. This is a warning light for businesses, too. Even the mighty can slip if they don’t handle their online marketing with finesse.
Where to spend your online marketing budget to attract sales
When I was just starting out, an old IBM-education sales manager was the first to tell me the real truism of all sales activity: “People buy from people” – a statement that embodies not just the mere fact that the process of selling is personal and emotional, but that successful sales is someone buying, as opposed to being sold to.
Paul Isakson asks What's Next (again)
Last year, prolific marketing blogger (and head of strategy for space150) Paul Isakson sent ripples of chatter across the blogosphere when he posted a rough presentation on his views around marketing, simply titled: What's Next?
On 30 July, 2009, he posted an update:
Paul Isakson asks What’s Next (again)
Last year, prolific marketing blogger (and head of strategy for space150) Paul Isakson sent ripples of chatter across the blogosphere when he posted a rough presentation on his views around marketing, simply titled: What's Next?
On 30 July, 2009, he posted an update:
I know that half my advertising works… I just don't know which half!
This undeniably humorous (and slightly scary) marketing expression has been fondly quoted for decades. In fact, I heard it re-quoted again last month, at...
I know that half my advertising works… I just don’t know which half!
This undeniably humorous (and slightly scary) marketing expression has been fondly quoted for decades. In fact, I heard it re-quoted again last month, at...
