Home Promotions I know that half my advertising works… I just don't know which...

I know that half my advertising works… I just don't know which half!


This undeniably humorous (and slightly scary) marketing expression has been fondly quoted for decades. In fact, I heard it re-quoted again last month, at a business breakfast. It’s a funny line. And a great way to justify abstract marketing goals.

Pity that it’s no longer true. (At least, it doesn’t need to be.)

On Friday, we launched ‘Anthill’s August Advertising Offer’, developed to reflect our opinions about the changing landscape of marketing. To do so, we created a simple presentation. It’s based on the concept, ‘Teach. Don’t preach.’

We thought it might be valuable for our readers to see what assumptions are now guiding our own business. (We know that you’ll quickly tell us if we need to get our antennae checked.)

The first half of the presentation should do just that – provide you with some of our views on what constitutes effective marketing in the digital age. (Okay, the presentation is a bit slow and clunky but hopefully offers some useful observations.)

The second half was developed for our advertisers. (It’s a promotion – only worth your time if you are interested in advertising and sponsorship options with Anthill).

The educational half…
Part#1 – Changing landscape of advertising

The second half of this presentation was developed to introduce our current and prospective advertisers to some of our advertising and sponsorship options. If that doesn’t sound like you, it’s probably not worth your effort watching.

The promotional half…
Part#2 – Anthill’s August Advertising Offer

To find out more and register your interest, click here.

For better or worse, these are some of the key observations driving our business. And, so far, the options we have put in place are working.

While it feels like our antennae are accurately anticipating digital developments, I’m sure you’ll let us know whether or not we have unearthed uncommon wisdom or find ourselves merely following a well-trodden conga-train.