Tag: email marketing

Email marketing has a ROI of a whopping 124 percent and that is why it has undoubtedly emerged as one of the best marketing...

Recently, I began to think about the way I read emails, and in turn the way people read my emails. You may think that...

As the Internet has become a commonplace communication tool, it has also grown into the most important channel for business marketing in the modern...

With the emergence of mobile marketing trends like geotargeting, cloud computing and social media, it can be easy to overlook the many uses of...

This is a list that came to our attention by way of an email. It's headline featured none of the words below. That's because this...

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If you have a beautifully crafted email with a thoughtless headline, no one will open it. It’s as simple as that. There are three main...

Ever get the feeling your emails sometimes drift off in to cyber space to collect digital dust unopened? Yeah, it’s a chronic problem faced by businesses and individuals alike. But don’t worry super peeps, if email marketing Kryptonite has your business’ success in a vice, some recent data can help you get back on your feet.

This morning I got an email from LinkedIn. I get a few of these, sometimes I open them, sometimes I don't. This one instantly had my attention.

A whopping 85% of email sent worldwide is spam. Plus, personal emails now account for only 14% of inbox email. Half of what’s left is made up of opt-in newsletters and deals. That’s a lot of marketing emails! So, how do you make sure your marketing emails don't end up being classified as spam?

Talk to anyone who does email marketing for long enough, and the confessions begin to surface. We've all made mistakes. Come on, you can admit it here. We don't judge! Yet there is a real sin in email marketing. One so bad, that this perpetrator could not even show his face on camera.

Last week, Anthill emailed a 'sponsored satirical message from the future' to 9,000 members of its 14,000-strong eNewsletter database. The message informed recipients of their success winning a fictional award from the year 2012. Responses were mixed, ranging from "This is hilarious and very clever!" to "I WOULD PREFER NOT TO RECEIVE THIS CRAP!" So, is Anthill likely to run a campaign like this again?

After reading Matthew De Silva's post yesteday on last month’s Media 2010 conference, I spent the evening thinking about the challenges facing old media. As I pondered, I was struck by a radical (yet logical) series of thoughts, leading to the following question. Could small business owners soon become the new media barons? Let me explain.

It’s what we all want, and (although unlikely) if it’s not what we want, then our company’s balance sheets could certainly benefit from it – marketing for free.

On 2 February, Anthill Magazine and Mumbrella co-hosted "Online Marketing by Design", a panel event held at the Shelbourne Hotel in Sydney. An extension of the successful event held in Melbourne late last year, the Sydney event sold out quickly and the room was brimming with both people and ideas about marketing in the rapidly evolving digital age.

The complex and expensive world of professional marketing is an outsourced expertise that is mostly out of bounds to startups and SMEs. While many resources are available to the small business owner, it can also often come down to having the time to research and follow up on new ideas. This is where a novel product from Australian-based marketing company ChildsPlay Marketing can come in handy.

There were plenty of great insights and conversations shared about marketing and social media at last nights Online Marketing By Design event held at the Shelbourne Hotel in Sydney, co-hosted by Mumbrella and Anthill Magazine.

I am bombarded daily by email, direct mail and print advertisements that are all promising to reveal the secrets of… well just about everything. ‘Zero budget marketing secrets’; ‘Free media exposure secrets’; ‘Sales secrets for those that hate cold calling’: the list goes on. They’re dragging us all down.

Clearly, iSnack 2.0 and Westpac's banana smoothies left a strange taste in your mouth, while Mars and the Liberal Party delivered a wrong'un with their spin. Readers who don't take the world too seriously agreed with our pre-emptive request (to not take the report too seriously), while Virgin's black email generated enough annoyance to equal the sinking of Storm. Jackson Jive shimmied in to score your number eight vote, while the social media attempts of the big brands to attract your clicks failed to inspire you (once again). The Myer float scored the least votes at number 10 (perhaps due to the number of people who now own their own special parcel of this prestigious accolade).

Clearly, iSnack 2.0 and Westpac's banana smoothies left a strange taste in your mouth, while Mars and the Liberal Party delivered a wrong'un with their spin. Readers who don't take the world too seriously agreed with our pre-emptive request (to not take the report too seriously), while Virgin's black email generated enough annoyance to equal the sinking of Storm. Jackson Jive shimmied in to score your number eight vote, while the social media attempts of the big brands to attract your clicks failed to inspire you (once again). The Myer float scored the least votes at number 10 (perhaps due to the number of people who now own their own special parcel of this prestigious accolade).