Home ANTHILL TV Digital media and print mag spawn love child

Digital media and print mag spawn love child


Print media and advertisers have been trying everything in an attempt to arrest the slide in their once-plump revenues. But embedding digital screens to play advertising inside print magazines is certainly one of their more outlandish initiatives.

According to Advertising Age:

CBS will insert a paper-thin interactive video player into copies of the Sept. 18 issue of Time Inc.’s Entertainment Weekly sent to Los Angeles- and New York-area subscribers. The issue previews the 2009-2010 TV season. As part of a unique marketing partnership, PepsiCo will join with CBS to promote its Pepsi Max diet cola for men in the print ads and sponsor the fall debut of CBS’s Monday-night comedies on Sept. 21.

A creative stunt of impressive magnitude, but hardly likely to be a game-changer for CBS, Time or Pepsi.