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TikTok for business : creating a profile and important tips for entrepreneurs
The new social network has become a phenomenon of the last decade. TikTok gained an audience so quickly that many did not even notice how he took a leading position in the list of the most visited sites. The platform became famous for entertaining short videos and lip syncs when the main audience of the site were teenagers and children. But now the situation has changed dramatically.
Whether it’s a fixed price, usage-based or hybrid subscription, the user always wins
While it’s true that Netflix and Spotify have made fixed-price or “all-you-can-eat” subscriptions perhaps the best-known variant, many other versions exist and usage-based pricing is just another of them.
Ultimate guide to offline and online customer engagement
Every business owner understands the importance of the customer experience. Creating a consistent, reliable customer experience can build trust and loyalty, which helps your business reach success in the long run.
Smartphone to smart business: Text is changing business-to-consumer kinship
Every so often, an event, trend or innovation comes along that revolutionises the way businesses and consumers interact.
How the prevalent COVID-19 pandemic helped the service sector break the internet
As little as 15 years ago, the idea of buying clothes online was stressful and confusing. How would you try them on? How would you return them if they didn’t fit? What if the photos didn’t truly reflect the product?
Rising prices fail to dampen enthusiasm for online shopping
Although in the early days of the internet, shoppers were often lured online by the promise of savings, that is no longer the main attraction of e-commerce.
A cyber-attack on FlexBooker compromised the personal data of Bunning’s clients
In December of 2021, the third-party software firm suffered a cyber-security breach that led to the information of 3.7 million customers being exposed, and last week Bunnings was forced to warn its customers of the incident.
The coming reckoning: Showing Return On Investment from threat intelligence
Threat intelligence has been a part of cyber defense processes in the private sector for nearly a decade now. Many threat intelligence teams were initially composed of classically trained intel operators from the public sector, where they focused on gathering data to thwart national security threats.
How to grow your business during Omicron: B2B sales and marketing tips
With the latest COVID Omicron wave, hitting us hard this new year, it has proven that the pandemic is far from over. Through this uncertainty, businesses need to continue to adapt and persevere, and there is also opportunity for businesses to innovate in ways they never have before.
Making the contactless payments revolution work for your small business
Cash flow is the lifeblood of small businesses. Unfortunately, however, Australian payment times are among the slowest in the world according to the Australian Small Business and Family Enterprise Ombudsman (ASBFEO).
Worried about your business being hacked? Here’s everything you need to know
Start-ups are filled with some of the most skilled and computer-literate people on the planet. However, don’t rest easy on your tech-savvy laurels, because it’s this false sense of cyber security that hackers are keen to exploit.
Using technology to spread the love in 2022’s hospitality industry
While there is optimism that 2022 will provide more stability than years past, businesses must build long-term strategies to maximise revenue year-round, and especially for notable holidays. In the hospitality industry, no single day is bigger than Valentine’s Day.
State of cybersecurity during the pandemic
As a new year unfolds, the hybrid working model underscores the challenges plaguing the post-pandemic state of enterprise cybersecurity. Employees are working in the office as well as remotely, connecting to corporate networks from various devices. As such, there is a growing need for corporate data to be accessible to employees while keeping it secure.
We’re facing a technological crisis! Can Aussie industries keep up with innovation?
We invest so much money in our property and our mining and exports, but the real future of every single one of those industries is in the tech and innovation that can reduce inefficiencies, make them more scalable and increase their impact and profitability.
‘We took up the ground floor’: Here’s how coworking helped this Melbourne startup go...
The Lumery helps organisations with their ‘martech stack’, integrating software, data and analytics to form a complete view of the customer experience for their clients. It’s a service that has proven to be in high demand.
Are you in the aged care business? Here are technology tips for caregivers and...
Technology is advancing at a very fast pace nowadays. Every day, a new app or tool is developed to make a certain facet of our daily lives either easier or more enjoyable.
How has technology fuelled the thriving sharing economy?
We’re living in wild times when renting a stranger’s bedroom or ride sharing in somebody else’s car is no longer weird, and often...
This is why communication is so important when developing your technology ideas
It is interesting how in the age of technology, and with the support of the technology, communication problems have increased, rather than reducing as you would expect. You may or may not be surprised, but this is also the case for the software development industry.
QUT Creative Enterprise Australia launches Australia’s first creative tech accelerator
CEA’s Collider Accelerator is the latest program to be launched with support from Advance Queensland, which is investing more than $400-million to position Queensland as a hub of innovation and growth.
How to launch your startup – here are 3 tips specifically for non-technical founders
As a non-technical founder, you simply don’t know, what you don’t know. Working with a contractor gives you more control over the relationship in my opinion and lets you add and amend the scope based on the early feedback you receive.