EMAIL SEGMENTATION

Just as you would not treat a traditional B2B transaction like this, you should not expect this from Alibaba. You need to spend time negotiating with interested buyers, building their trust and coming to an agreement.

This little Aussie app Maths Rockx, created by ex-teacher and mum of two, Jo Otto, is teaching kids while they're having a blast with contemporary hits

This is a great parody video. It pits an engineer, Anderson, against some clients. And, the rest of his team don't have his back...

Mario must be getting a bit long in the tooth these days considering that he's been head butting bricks and chasing mushrooms for more than two decades. In that time he's experienced a number of transformations, from games character to (not so successful) film star. Well, now he's been transmogrified into a physical presence once again with the help of some modern stop motion trickery.

Granted, this device is still in the prototype phase but, it's an interesting development. By using small laser projectors, the skin around a smart watch...

Automated debt collection company ezyCollect has closed its oversubscribed capital raising at $1.25 million in a round led by Tank Stream Ventures.

Did you fail to focus on what you needed to do today? Well, here's a video that will make you feel even worse about your ability to focus. Yes, that's right. At Anthill, we're here to help.

I used to hear my lawyer friends being bailed up for free legal advice at parties, and think, 'Wow, that's rough". However, recently, my physiotherapist began to quiz me for free marketing and strategy advice - during treatment. Oddly, I still had to pay his bill.

This is an iPhone app from the Playful Systems at MIT Media Labs. And the app is call, not surprisingly, 20 Day Stranger. It does what...

I love this video. I love the hair. I love the clothes and, I love the forward thinking that is shows. It's 1981 (were you even...

Let's face it. There are few things more Australian than the current viral video taken by Tiffany Corlis of a python devouring a crocodile...

Sydney-based startup Get has completed its latest funding round, raising $3.4 million. Previously known as Qnect, the online platform facilitates payments for university clubs and societies, with large amounts of users in Australia, Singapore and Hong Kong.

Business lender Moula has announced an additional $250 million would be made available to fund Australia’s small businesses as it vyes to compete directly with traditional banking institutions.

WeTeachMe is the brainchild of a diverse fivesome – Kym Huynh, Demi Markogiannaki, Martin Kemka, Rowan McSweeney and Cheng Zhu, two of whom are immigrants. Hyunh is a serial entrepreneur, Markogiannai, a Greek, is crazy about the arts; Kemka has an insatiable curiosity about the world; McSweeney, of Irish heritage, is the marketer with a love for Turkish delights; and Cheng is the group’s code Ninja. Together, they want to change the world we learn, and share knowledge -- kind of like the Spice Girls but with better shoes.

Australian healthcare analytics pioneer Prospection has raised A$10 million in its first external funding round, led by Main Sequence Ventures’ CSIRO Innovation Fund and Horizons Ventures.

The Old Spice commercial captured the imagination of marketers the world over by demonstrating how clever advertising can be used to bypass traditional media (and the costs). And it clearly sold a lot of deodorant. But there is one more test that any media and marketing phenomena must pass before it enters the Anthill Hall of Fame. And, yes, Old Spice now qualifies.

Australia's richest business plan competition, offering $100,000 for one savvy Australian business, reached its conclusion at the Queensland State Library in Brisbane last Wednesday night. Does this company deserve $100k in seed funding? Heck, yeah! Now watch the clip.

In the past, some people lectured me about being so determined that a solution must exist and for never taking no for an answer. In reality, though, conviction combined with unconventional thinking is the only way I have been able to find better ways of doing things.

The ripples from the pandemic will be felt for months and years to come, but a recovering economy, a reduced unemployment rate and growing consumer confidence are providing a very welcome glimpse of a new era of post-pandemic retail.

Horizons, a tourism industry accelerator run by Slingshot and backed by the Queensland Government’s $650 million Advance Queensland initiative, has officially launched for the second year running.