We’ve talked about the Old Spice commercial more often than we’d like to admit. The viral gem captured the imagination of marketers the world over by demonstrating how clever advertising can be used to bypass traditional media (and the costs).
Four months after the YouTube hit aired, you might be thinking, did it work? According to this cleverly presented case study, the answer is a resounding ‘Yes!’
Old Spice Case Study: Did the Ad Work?
It clearly sold a lot of deodorant.
But there is one more test that any media and marketing phenomena must pass before it enters the Anthill Hall of Fame. And, yes, Old Spice now qualifies. This week, Grover took the year’s most talked about ad to a whole new level.
Shout it loud and shout it proud! I want to smell like a Monster!