Tom Selby is a photographer. He has been commissioned to shoot by the likes of Vogue Paris and the alumni of his subjects includes such household names as Helena Christensen, Tom Wolfe and Björn Borg.
What is unusual and inspiring is that he has managed to profit enormously from his website without the use of any any advertising or sponsorship.
The Selby, his online chronicle, became so popular that it reached 35,000 unique visitors a day, and with it came a flood of work from top companies.
Here he explains how he did it.
Hat-tip Garry @ pollenizer.com