Marketing is war, anyway you look at it. You are battling the enemy, your competition. You are battling to dominate the market. Marketing is combat, and for every combat you need a strategy. Tighten your helmet as Jordan Mullen guides you through the trenches.
Listen to Jordan Mullen’s ‘Marketing is War’ podcast.
Read the full feature article, Marketing is War, originally published in the December ’08 edition of Anthill Magazine.