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Why most small businesses don’t work and what to do about it [PODCAST]
PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. Pete talks to Michael Gerber, author of the E-Myth series of books and Awakening the Entrepreneur Within, about how he became a best-selling author and small-business guru. They also discuss some of…
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How to apply the Pareto Principle and what to avoid [PODCAST]
PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. Perry Marshall, AdWords Expert and Author of 80/20 Sales and Marketing talks to Pete about the 80/20 principle, how it can be applied to every part of a business, and…
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Crowdsourcing: pros, cons, and more [PODCAST]
Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. Alec Lynch is one of the founders of DesignCrowd, a marketplace for crowdsourced design services. He talks to Pete about the challenges (and benefits) of getting investment and also…
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The challenges of growing a business – and how to meet them [PODCAST]
Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. Phil Barham took My Family™ Stickers from an idea to a business that has sold 8 million stickers in 23 countries. Pete talks to Phil about the critical…
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Adding another month to your year [PODCAST]
PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. What would you do if you had another month to work on your business every year? Pete and Dom discuss how anyone can easily achieve this, and what you can do…
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Discovering and developing your talents [PODCAST]
PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. Dan Coyle is the author of The Talent Code, a book about how some of the world’s most successful athletes train and develop their talent. There are a lot of lessons in the…
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Making infomercials work for you [PODCAST]
PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. This is a super exciting update to write, as this week we started the “new season” of the PreneurCast Podcast. After a couple of months’ hiatus, we’re back with…
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Tim Ferriss retrospective [PODCAST]
PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. As part of our retrospective series, here is Pete talking with multiple New York Times Best Selling Author, Entrepreneur, Angel Investor and all-round superstar Tim Ferriss. They talk about The 4-Hour…
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Robert Greene retrospective [PODCAST]
Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. As part of our retrospective series, here is Pete talking with Robert Greene, author of 48 Laws of Power, The 33 Strategies of War. The 50th Law and Mastery. They talk about the paths…
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Low-hanging fruit retrospective [PODCAST]
PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. As part of our retrospective series, here is our show about Low-Hanging Fruit – simple marketing and business ideas that everyone can use to improve one or more of the Seven Levers of…
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Marketing myths retrospective [PODCAST]
PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. As part of our retrospective series, here is our show about Core vs Mechanics: which tasks add the most value to your business, the core ones that you should do yourself, and…
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Core vs mechanics retrospective [PODCAST]
PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. As part of our retrospective series, here is our show about Core vs Mechanics: which tasks add the most value to your business, the core ones that you should…
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Trust based selling, who and why your clients trust [PODCAST]
PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. Pete interviews Ari Galper about Trust-Based Selling. The focus of the interview is traditional selling techniques, which will help you with both conversion of prospects and negotiation with suppliers, important…
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Manipulating the media to promote your business [PODCAST]
PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. This week, Pete talks to Dom about media manipulation — getting your story featured in various online and offline publications. They discuss why this is an import strategy and how…
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How to actually execute your to-do list [PODCAST]
PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. This week, Pete talks to Dom about how important it is to focus on the tasks in your business where you add most value, and handing off the…
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Scale your business or you won’t survive [PODCAST]
PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. This week, Pete and Dom discuss how you can prepare for and manage scaling your business. They talk about things you can do now to make sure that…
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Interviewing tips and techniques [PODCAST]
Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. This week, Pete managed to get an interview with David Siteman Garland, host of The Rise to the Top, the popular podcast for mediapreneurs. David and Pete…
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The issues of pricing strategy [PODCAST]
PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. This week, Pete interviews Peter Shallard, “The Shrink for Entrepreneurs,” and gets his thoughts on the psychology behind the problems a lot of people have with pricing. They also discuss…
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Joint ventures and partnering [PODCAST]
PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. Partnerships and Joint Ventures are great ways of quickly adding new skills and resources to your business. Pete and Dom discuss the differences between them, and some ideas on how…
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