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October is 'Online Marketing Month' at Anthill

This month, we have decided to explore the many facets of online marketing - from web development to the application of social media channels. For want of a better name, we’re calling this exercise Online Marketing Month. Over the next four weeks, we’ll be bringing you a range of opinions, articles and 'experiments' on this topic, culminating in an evening seminar and half-day workshop, to be held in collaboration with Design Victoria (aptly titled ‘Online Marketing by Design’).

Gruen Transfer ad wins Greens’ endorsement

This week, the satirical commentary program rose even higher in our approval ratings when it unintentionally became a serious, political production house for the Greens when this 'fake' TV spot was aired on Wednesday night. Regular Gruen panelist Leo Burnett CEO Todd Sampson said on the program to its creators from Sydney agency Republic of Everyone, "It's the best ad The Greens have ever done. I'm sure you'll get a phone call". And they did.

10 things you DON'T need to know about computers

1. A computer is a computer. Wrong. You get what you pay for. A cobbled together car from various parts is not a Commodore -...

Are these the first signs of The Great Recovery?

So how did 'The Great Recession' on Monday become "The Great Recovery' by Friday? Well it didn't, but in between the beginning and end of the week, we did have a remarkable run of good data to boost our spirits (such evidence is now better known as 'green shoots' after US Federal Reserve Chairman Ben Bernanke used the term to describe a positive run of data showing signs of a possible recovery).

Siimon Reynolds on marketing, money and why people fail [Interview]

Siimon Reynolds grew The Photon Group from a two-person shop to an ASX-listed enterprise, employing over 6,000 staff, with a value of $500m at its peak, making it the 15th largest marketing group in the world. He speaks with Jack Delosa about how to achieve marketing success, the subject of his recent book, Why People Fail.

Soup's Sharyn Smith and the growing influence of 'word-of-mouth' marketing [PODCAST]

Sharyn Smith, the founder and chief executive of Soup, Australia’s first word-of-mouth marketing company. In this podcast, she explains how to harness this medium to create new, more individualised marketing strategies.

I see public people: If you want online privacy, there is a simple solution....

We've all heard the horror stories. Someone we know who has taken a photo of their privates, uploaded it to a web site to show their friends, only to be surprised when they become the darling of the Friday afternoon email set. A friend of a friend tweets about an evening's indiscretion and wonders just how the hell their partners, friends and partners of friends found out.

Design unveiled for spectacular eco-friendly Chinese sports stadium

Sports stadiums have typically been Colosseum-type structures, designed to leave an imposing mark on the landscape. However, as reported in the excellent sustainable design blog Inhabitat, Los Angeles-based NBBJ Architects have turned the stadium concept on its head with this proposed design for China's new Dalian Shide Stadium.

How to lose market share in one easy step: insights from the browser wars...

Once upon a time there was a company called Netscape. It reigned supreme on the Internet until the first browser war. Microsoft Internet Explorer was crowned the new king. Yet, as the battle for web browser supremacy continues, the new king has lost its footing. Google Chrome just clocked up 410 million users.

Three reasons why 2011 could be a great year for US market entry

Historically, the US tends to set up for a long period of growth after a major downturn. While the rebound from what Americans call the Great Recession has been slow, there are indicators suggesting that the US economy could be setting for a multi-year bull run. The time is now to put US expansion plans on the front burner.

Website of the Week: Toxel – the inspiration station

Repetition is the enemy of creativity. How often have you begun the day with a grand vision for progress and change, only to end it with the nagging feeling that you’ve done much but achieved little? Time to get inspired.

Why create a program to support over 50s entrepreneurs? Isn't that ageist?

Many baby-boomers might be nearing retirement but most are far from retired. Many members of this very driven (and notoriously outspoken) generation are embracing the freedom of an empty nest, turning their backs on once stable corporate careers and employing wisdom earned to serve their own ends.

Marketing lesson: iPhone is for women, Android is for men

e-channel ran two sets of tests on users of the two different phones. In one, it delivered group buying deals offering discounts at grocery stores, restaurants and, health and beauty stores; in the other, it beamed information on the male-centric Australian Football League (AFL).

If running your business isn’t fun, you must be doing it wrong!

For most business owners, rather than becoming a gateway to freedom and fun, their business becomes a trap that imprisons them. In this article I’ll reveal why that happens and demonstrate how you don’t have to sacrifice your life for your business to achieve success. Business is fun for successful entrepreneurs and it can be fun for you. If it isn’t fun, you must be doing it wrong.

Website(s) of the week: Students locked up until they built 6 web startups from...

The idea of locking a bunch of creative people in a room until they have hammered out a plan for a new business is not new. In fact, it's been done at Mixer events around the world for a number of years. But the concepts - which tends to engender a form of Stockholm Syndrome in entrepreneurs held hostage by market problems - always seems to churn out interesting formative business. They might not always go on to become the next Google, but the process illustrates the power of focused collaboration.

Is Internet access a basic human right? 7 out of 10 Aussies think so.

Nearly seven out of 10 Australians see access to the Internet as a basic human right, according to an online -- and not particularly scientific -- survey by Compare Broadband. But a basic human right? Really?

How to build a business in 7 days for under $500 [Day#6: The Gateway]

AutoCarLog was quickly becoming a fully-functional system to manage vehicle mileage logbooks online. Now I needed a way for my customers to update their log books using SMS, and for this I needed an SMS gateway.

Vision and Focus, the Capulet and Montague of business strategy

Some quick thoughts on one of the hardest things to do as an entrepreneur (or intrapreneur) -- holding both a big vision and a brutal focus in your mind at the same time. They sound like contradictions and in many ways they are the endlessly feuding families of a new venture. You need to make them happy neighbours though.

Who’s in the Cool Company Awards 2009? (If it’s not you, here’s why)

In the next 24 hours, we'll be informing 24 very cool companies that they have been selected as Finalists for Anthill's 2009 Cool Company Awards (by way of an invitation to the awards ceremony on 26 November). If your organisation has entered, keep an eye out for a message from our crew. If you don't receive a congratulatory note, don't be discouraged or dismayed.

The future of finance

As a new generation of Gordon Gekko's fry under the blowtorch of angry shareholders and world leaders brace themselves for the bill from mass bailouts, it's easy to answer the question, "What is the future of finance?" by simply asking another: "Is there a future for finance?"
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Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

FREE BUSINESS TOOL

Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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