Greg Roworth

Here are five critical mistakes that will kill your chances of attaining above-average success. If you make any of them, your business will achieve average performance at best, and likely create a trap where you end up working long hours for mere survival, or even eventual failure and bankruptcy. Read on and check to see how many you make.

For most business owners, rather than becoming a gateway to freedom and fun, their business becomes a trap that imprisons them. In this article I’ll reveal why that happens and demonstrate how you don’t have to sacrifice your life for your business to achieve success. Business is fun for successful entrepreneurs and it can be fun for you. If it isn’t fun, you must be doing it wrong.

Matt Leeburn’s post from last week, Entrepreneurship: Do you have what it takes? (A warts-and-all checklist.), certainly struck a chord with our readers. However, fellow Anthill contributor Greg Roworth thought many points on the checklist were misleading, unconstructive or just plain wrong. Here are his counter thoughts on each point.

Most small business owners think that pricing low will win them more customers. This is simply supply and demand logic and there is an element of truth in it. However, there are some complicating factors that tend to make this strategy the least effective competitive strategy for business success.

Have you thought about what your business is worth? When you come to sell it, it may not be worth as much as you think.