Home ANTHILL TV What the hell is integrated advertising? And, do I need to do...

What the hell is integrated advertising? And, do I need to do it? [VIDEO]

0

Integrated advertising. Is this just another way for advertising agencies to hit up clients for more cash? Or, is it just a fancy pants way of saying what most people who work in the digital space already know?

This video from Baumann Ber Rivnay/ Saatchi& Saatchi Advertising, in Tel-Aviv boldly explains what is meant by integrated advertising.

The use of cardboard in the animations is very 2012 – it’s a big shout out to Caine’s Arcade and cardboard bicycle inventors.

Now, it wouldn’t be right if a new marketing catchphrase wasn’t created every year, would it?

What is integrated advertising?

Get unlimited access to our FREE business tools…

Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.