What the hell is integrated advertising? And, do I need to do it? [VIDEO]
Integrated advertising. Is this just another way for advertising agencies to hit up clients for more cash? Or, is it just a fancy pants way of saying what most people who work in the digital space already know? This video from Baumann Ber Rivnay/ Saatchi& Saatchi Advertising, in Tel-Aviv boldly explains what is meant by…

