digital advertising Archives -

The brand building impact of digital advertising has been underestimated, says new research

Anthill Magazine - Oct 29, 2019

Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian first report released today by Kantar at IAB Australia’s MeasureUp conference.

Ad tech across APAC is a complex, fast-growing industry. What does its future hold?

Anthill Magazine - Sep 19, 2019

Digital advertising - and the ad tech that supports it - has in fact completely revolutionised the way that brands connect and communicate with potential customers.

This Melbourne tech start-up is changing how we shop by monetising word-of-mouth

Gerald Ainomugisha - Dec 1, 2016

Referrers can add their favourite products to their Referboard page directly from retailer websites such as ASOS or Nike with a couple of clicks on their computer or smart phone.

What the hell is integrated advertising? And, do I need to do it? [VIDEO]

Jen Storey - Sep 20, 2012

Integrated advertising. Is this just another way for advertising agencies to hit up clients for more cash? Or, is it just a fancy pants...

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Five essential things to get right if you want to raise...

Anthill Magazine - Aug 10, 2015

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).