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The brand building impact of digital advertising has been underestimated, says new research

Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian first report released today by Kantar at IAB Australia’s MeasureUp conference.

Ad tech across APAC is a complex, fast-growing industry. What does its future hold?

Digital advertising - and the ad tech that supports it - has in fact completely revolutionised the way that brands connect and communicate with potential customers.

This Melbourne tech start-up is changing how we shop by monetising word-of-mouth

Referrers can add their favourite products to their Referboard page directly from retailer websites such as ASOS or Nike with a couple of clicks on their computer or smart phone.

What the hell is integrated advertising? And, do I need to do it? [VIDEO]

Integrated advertising. Is this just another way for advertising agencies to hit up clients for more cash? Or, is it just a fancy pants...

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Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

FREE BUSINESS TOOL

How to price your product or service in 8 steps with...

The world is littered with products that do little more than cover their cost, and underpaid service industry professionals. But there are some entrepreneurs who set their own prices and receive what they ask with apparent ease. Steve Major teaches you how to become one of these entrepreneurs in this 8-step infographic.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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