Tag: digital advertising
The brand building impact of digital advertising has been underestimated, says new research
Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian first report released today by Kantar at IAB Australia’s MeasureUp conference.
Ad tech across APAC is a complex, fast-growing industry. What does its future hold?
Digital advertising - and the ad tech that supports it - has in fact completely revolutionised the way that brands connect and communicate with potential customers.
This Melbourne tech start-up is changing how we shop by monetising word-of-mouth
Referrers can add their favourite products to their Referboard page directly from retailer websites such as ASOS or Nike with a couple of clicks on their computer or smart phone.
What the hell is integrated advertising? And, do I need to do it? [VIDEO]
Integrated advertising. Is this just another way for advertising agencies to hit up clients for more cash? Or, is it just a fancy pants...
