Tag: Web Marketing
Online Marketing by Design (Seminar)
Success in online marketing requires excellence in two areas – an understanding of the ‘purpose’ and ‘personality’ of any given project. ‘Online Marketing by Design’ will draw on the experiences of real business owners and creative professionals to determine what constitutes well designed and commercially effective online marketing.
Billboards for the ‘Cools’ hit city streets
In case you missed our mobile billboards roaming the busy streets of inner-city Australia to promote our 2009 Cool Company Awards, here's a pic, courtesy of Anthil Twitter follower @Tian_Yang, who captured and tweeted this image late yesterday. For his quick thinking and generosity promoting the Anthill brand, we'll be sending Tian award winning business documentary DVD, Enron: The Smartest Guys in the Room (just 'cause we can).
Billboards for the 'Cools' hit city streets
In case you missed our mobile billboards roaming the busy streets of inner-city Australia to promote our 2009 Cool Company Awards, here's a pic, courtesy of Anthil Twitter follower @Tian_Yang, who captured and tweeted this image late yesterday. For his quick thinking and generosity promoting the Anthill brand, we'll be sending Tian award winning business documentary DVD, Enron: The Smartest Guys in the Room (just 'cause we can).
Is iSnack 2.0 so bad it’s good?
In the good old days when TV spots were cheap and Colgate-Palmolive seemed to have an unlimited budget, a style of advertising emerged under the banner of, “It’s so bad it’s good”.
Is there a Tipping Point for Facebook Fanpages and Groups?
It's been six months since we began experimenting in social media and three months since we made the decision to ditch our ailing Facebook Group in favour of Facebook's Fanpage format. What's been most interesting is the apparent development of several unexpected (yet welcome) mini 'Tipping Points'.
Designer mum launches Crowdfunding model to rid the world of plastic bottles
Gretha Oost has adopted an unusual approach to raise capital. The Melbourne mum, designer and Pitch Club contestant has decided to trial a 'crowdfunding' approach to launch her award winning product 321 Water.
Words don’t do this mobile technology justice. Just watch.
Imagine that you are walking down the street with your mobile phone in hand and you'd like to know what is going on in your neck of the woods. You can now hold up your phone and, using your mobile phone's camera, see "tags" overlaid onto whatever you’re looking at. For example, you might observe a "Two for one coffer offer - Joe's Coffee." Or "Art Gallery Opening Today."
Read the most important books of the year in less than 30 seconds each
"Book Rapper was born out of the idea of earning money from doing the things that I love. I love reading books so I asked myself, how can I get paid to read books? I knew I didn't just want to do reviews because I think what a book is about is almost like the booby prize. I want to know what the big ideas are but more importantly I want to know how to apply them."
How can we stop companies banning social media apps at work?
I don't know about you (dear readers) but, whenever I'm stuck for an answer at work, I either look for an instructional screencast on YouTube, pose my question to fellow Anthilians via IM and Skype, request feedback from LinkedIn Groups or simply blog about it.
Google 'Trojans' Internet Explorer with Google Frame
Google, seeking to win over Microsoft Internet Explorer (IE) users to its new Google Chrome browser, has launched Google Frame, an IE plugin that runs Chrome inside IE.
Google ‘Trojans’ Internet Explorer with Google Frame
Google, seeking to win over Microsoft Internet Explorer (IE) users to its new Google Chrome browser, has launched Google Frame, an IE plugin that runs Chrome inside IE.
Target’s ‘rip-off’ advertisement meets the original
Unless you've been living with your head under a doona over the last month and a half, you will have seen one of Target's many advertisements featuring kids and other happy customers swimming through their bed-linen, apparently in the throes of some pretty exciting dream-action.
Target's 'rip-off' advertisement meets the original
Unless you've been living with your head under a doona over the last month and a half, you will have seen one of Target's many advertisements featuring kids and other happy customers swimming through their bed-linen, apparently in the throes of some pretty exciting dream-action.
Tasmanian innovator Travellr raises growth capital from World Nomad Group
Later in the evening, perhaps after a second or third round of cocktails (all the pubs were closed), Cummings shared his views that raising capital is a time consuming process and that, in particular, he would be seeking a strategic partner. That's why I was particularly pleased to receive news yesterday that Travellr.com has secured growth capital from none other than the travel insurance and travel services company The Worlds Normad Group.
One ad… one actor… one-shot sequence… six minutes… that's smooth!
This six minute commercial for scotch whiskey manufacturer Johnny Walker shares the entire history of the brand in one engaging monologue. It's hard not to watch and feel a warm and fuzzy feeling about the whiskey and its origins. (Or is that just Johnny Gold Label kicking in?)
One ad… one actor… one-shot sequence… six minutes… that’s smooth!
This six minute commercial for scotch whiskey manufacturer Johnny Walker shares the entire history of the brand in one engaging monologue. It's hard not to watch and feel a warm and fuzzy feeling about the whiskey and its origins. (Or is that just Johnny Gold Label kicking in?)
The power of instant democracy
Companies can no longer hide behind the “official company line” or rely simply on media spend to influence the public’s thinking on any given subject. Take the recent tempest caused by on-air remarks made by conservative US television commentator Glenn Back when he called Obama “a racist”. Ignore social network-driven campaigns at your peril.
Wacky Websites: Wonder what you'd look like thinner? Just upload your photo.
ThinnerView.com doesn't promise to deliver you six-pack abs while you munch crisps on the couch watching trashy telly. It doesn't even promise to get you off the couch and into a gym. It invites you to upload a photo of your current self, then digital artists shave off the amount of kilos you wish to shed (2-50kgs) and you are sent the altered image - the thinner view of you - to pin on the wall and remind you of how much better you could look (fatty).
Wacky Websites: Wonder what you’d look like thinner? Just upload your photo.
ThinnerView.com doesn't promise to deliver you six-pack abs while you munch crisps on the couch watching trashy telly. It doesn't even promise to get you off the couch and into a gym. It invites you to upload a photo of your current self, then digital artists shave off the amount of kilos you wish to shed (2-50kgs) and you are sent the altered image - the thinner view of you - to pin on the wall and remind you of how much better you could look (fatty).
Research: Teens, geeks don’t dominate Aussie YouTube usage
The typical Australian YouTube user could just as easily be your grandmother as your brooding teenage son, according to the results of the first ever comprehensive study into how Australians use the popular online video site.
