Tag: video marketing

Vudoo has spent a little over two years refining, tweaking, updating and pioneering interactive video—ushering in next-generation video engagement that has applications in marketing, HR, education, e-commerce and more.

Here’s a list of the 10 best startup explainer videos that can offer you great inspiration for your own.

Whatever may be your personal opinion about whiteboard videos, one thing is for sure. And that is the fact that there is truly something hypnotic and fixing about whiteboard videos, especially a well-made one.

Today, the video has become a vital part of every successful marketing strategy. And why wouldn’t it be? It helps companies promote the brand and showcase the overall message in front of the target audience.

Testimonials are “earned” admirations from customers based on their use of a service or product from a particular brand. You have probably seen text-only testimonials on official company websites of different brands.

The age of the explainer video has levelled the playing field, allowing SMEs with a little creativity to grab the attention of millions of people – a feat that was previously only achievable with the kind of marketing budgets that only large companies could afford.

You have probably heard of the old saying “a picture tells 1000 words”. This is very true. So, if a picture can tell 1,000 words then...

Everyone in the video industry dreams of producing just one viral video!  You know, the one that gets millions of views around the world complete...

David Johns set out to sell his crappy 1999 Holden Barina. He thought the best way to showcase this awesome vehicle was not to write...

Lately, video has quickly risen to become one of the most effective online marketing tools. In fact, it has been found that Australians spend almost...

2013 was a remarkable year for YouTube ads – the entertainment, soft-sell and educational ads have well and truly taken over, while blatant, sales...

In the last few years, the use of video marketing has grown from a few businesses occasionally including it on their website, to an...

Anthill Magazine founder James Tuckerman is a prolific creator of short videos.

He doesn't have a production crew, he doesn't use fancy equipment and he doesn't spend thousands of dollars. Sure, his videos don't have the finesse or Spielberg or the polish of a Coke commercial but they demonstrate authenticity, build loyalty and deliver real commercial outcomes. Best of all most, most of his videos are filmed, edited and published in under an hour.

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Here’s a startling fact.

YouTube is now the world’s second biggest search engine, with over three billion videos viewed daily and 48 hours of video content uploaded… every minute! What are you doing to make your claim in the video marketing multiverse?

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Getting your business or product visible is now more affordable than in the past. Think beyond TV and website banners. With YouTube, Vimeo, Facebook etc., consumers are now happy to watch video online and on social media, so take advantage of these distribution channels. Distribution also is more affordable now with viral marketing a bonus possibility.