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Every online marketer ought to check out Brightcove’s new suite of video marketing tools


Lately, video has quickly risen to become one of the most effective online marketing tools.

In fact, it has been found that Australians spend almost six hours per month viewing video online.

This dramatic growth has been driven largely by the fact that audiences these days are more interested in rich media than just simple plain text.

Therefore, today’s digital marketer needs to be armed with an arsenal of powerful video solutions to keep up with today’s consumers.

Brightcove, a global provider of cloud services for video, has launched the Brightcove Video Marketing Suite, a comprehensive suite of video technologies built to help the modern marketer maximise the reach and ROI of their video campaigns with a single solution.

How will the Brightcove Video Marketing Suite help?

Pointing out the relevance of their new product, Steve Rotter, vice president of marketing at Brightcove remarked that the digital marketing space is “evolving and expanding rapidly, with marketing budgets reallocated from traditional advertising models to experience and content-driven marketing”.

“Brands are becoming digital publishers, creating original content to attract and retain customers, and video is a crucial part of their marketing mix,” he added.

Rotter is confident that their Video Marketing Suite will make it easy for marketers to utilise video as part of larger campaigns with a single, unified interface that supports new models of discovering, delivering and converting leads in cyberspace.

There are a number of tools that Brightcove has included in the Video Marketing Suite but one of the most outstanding among them is Brightcove Gallery.

Brightcove Gallery has been built to enable marketers to create engaging and immersive video portal experiences with best practices for SEO, responsive design, social sharing and conversion all in a single solution that can be implemented and updated in just minutes.

How important is a great video portal experience?

Nucleus Research, a global provider of investigative, case-based technology research recently completed a benefits study on behalf of Brightcove which concluded that a major technology vendor was able to increase the amount of time users spend on its website by almost 100 per cent, as well as increase the number of product demo requests, through a video portal approach.

“In our recent analysis of Brightcove customers, Nucleus found that customers were able to increase their engagement with website visitors, in some instances as much as doubling their time on the Web site,” Joseph Rojas, research analyst at Nucleus Research revealed.

“We also saw that customers were able to more effectively manage their brand by quickly deploying custom video content encoded for virtually any device,” he added.

Clearly, creating a great video portal experience for your customers is very rewarding.

This is exactly what Brightcove Gallery is designed to help marketers with, enabling them to create their own video channel, launch product showcases, build event microsites, or engage customers with a video support centre.

It also comes with a range of templates, layouts and colour combinations.

The entire Brightcove Video Marketing Suite is now available on their website.