Tag: Networking
Chicago and the ‘O’ Factor
Chicago used to have a reputation for lawlessness and corruption. But, as Austrade’s chief economist Tim Harcourt reveals, it’s now a top-tier global business town and a place where Australian companies are shining.
Introducing… the Enlightened Stupid Marketer
You know this guy. You meet him every day. He writes IOUs with your ROI. And he's all over Twitter.
New SMEs are more likely to have ADD
Ok, so I’m not talking about 10-year-old boys on Ritalin selling lemonade on the corner of a suburban street. I’m talking about small and medium enterprise with Advertising Deficit Disorder. Chances are, that’s you.
Unleash chaos as a social media butterfly
To succeed in social media, you need to stop worrying and learn to love chaos, writes Annie Robinson.
Venture Capital by Design: Masterclass
Part of Anthill's upcoming 'Tunnel Talk' series, held in conjunction with Design Victoria, this two-part initiative is designed for business builders, commercial innovators, aspiring...
Forget chasing venture capitalists and angels – seek out genuine business partners
Anthill’s Venture Capital Month is certainly stimulating some passionate debate. In this post, serial Australian entrepreneur Petter Clutton argues that all entrepreneurs should be looking for a business partner, not just an ‘investor’.
The hidden face of BRW (How ‘remarkable’)
I personally never expected to see the BRW editor - a senior business writer at The Bulletin, no less, and author of 'Rethink: The Story of Edward de Bono in Australia' - exchanging racy quips among the pink balloons and condom giveaways.
The hidden face of BRW (How ‘remarkable’)
I personally never expected to see the BRW editor - a senior business writer at The Bulletin, no less, and author of 'Rethink: The Story of Edward de Bono in Australia' - exchanging racy quips among the pink balloons and condom giveaways.
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Looking for Marketing & PR services?
Just describe what you need, receive tailored proposals from interested IT consultancies, and contact the best. It's easy, free and there's no searching.
How to work with a $0 marketing budget
You know your idea is a winner and it won’t take much effort to get it off the ground, but you're not in a position to throw money at it at the moment. What are you going to do with a zero dollar marketing budget? Use your brain and get creative.
An advert that actually promotes the truth… but in reverse
Getting your message across to your audience is a complex and often scientific affair. Businesses and organisations spend millions of dollars and thousands of man-hours crafting campaigns that they believe will promote their service or sell their product.
It takes 100 cups of coffee to refine your start-up pitch
I often joke that it takes 100 cups of coffee to get a new start-up funded. Not because the investor is one out of 100 but because it takes a long time to get the story polished.
OMG how do you keep filling your rooms?!
I have several arms to my business, but one of the main ones is the events we run. We're currently in the process of filling a three day event and have been using low-cost preview events to do this. At every single preview event, I get someone asking me,
"How do you keep filling your rooms?!"
Does anyone care about the Shanghai World Expo 2010?
The Chinese are buzzing about next year’s World Expo in Shanghai. But Aussie expat Andrew Collins thinks the locals are underwhelmed. Nevertheless, commercial opportunities abound for local and foreign businesses.
Kyle Sandilands – King of Publicity or complete clown?
In 2007, I was asked to play devil's advocate during the final judging round of the Queensland leg of Business Icon and grill a number of young entrepreneurs about their recently devised plans to launch a fictional product (created for the competition).
MySpace halts traffic slide by launching MySpace Graveyard [collegehumor.com]
In the social network popularity stakes, MySpace is having its tail handed to it by Facebook. But CollegeHumor.com thinks it has the answer to how MySpace can turn the situation to its advantage - a social network for users abandoning MySpace.
Paul Isakson asks What’s Next (again)
Last year, prolific marketing blogger (and head of strategy for space150) Paul Isakson sent ripples of chatter across the blogosphere when he posted a rough presentation on his views around marketing, simply titled: What's Next?
On 30 July, 2009, he posted an update:
Paul Isakson asks What's Next (again)
Last year, prolific marketing blogger (and head of strategy for space150) Paul Isakson sent ripples of chatter across the blogosphere when he posted a rough presentation on his views around marketing, simply titled: What's Next?
On 30 July, 2009, he posted an update:
The Twitting Point
Unless you are Osama bin Laden’s roommate, you'll know that 2009 is the year Twitter took off. It has grown by over 1,000 percent and the phrase "tweet it" has become part of the popular lexicon. While many people still "don't get it", it has become incredibly powerful. How did this happen?
