Home Authors Posts by Louise Schultze

Louise Schultze

3 POSTS 0 COMMENTS
Louise Schultze is CEO of iBidAM.com, an advertising and marketing company focused on helping small and medium business. She is also a motivational and topical public speaker.

To tickle your customers’ wants, get some Dad in your ads

Good advertising should generate the same kind of buzz inside you as when your Dad used to arrive home from work. Mum knew everything you needed; Dad had just what you wanted. Like the keys to the car, or $15 for the movie ticket, or the magical ability to build a go-cart out of the washing basket and wheels off the lawn mower.

The secret of successful marketing: Think more like your mum

Just as good mums know their children so well that they can anticipate their next move, you also need this anticipation in your advertising and marketing campaigns. You need to know the next move of your clients before they get there. So when they are renovating their kitchen and they ask themselves the question, "Where do I go for my tiles?" you are the voice in their head. As strange as this might sound, to rid yourself of ADD1, you have to become your mum.

New SMEs are more likely to have ADD

Ok, so I’m not talking about 10-year-old boys on Ritalin selling lemonade on the corner of a suburban street. I’m talking about small and medium enterprise with Advertising Deficit Disorder. Chances are, that’s you.
Subscribe to the Newsletter Over 30K subscribers

FREE BUSINESS TOOLS

Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

FREE BUSINESS TOOL

How to build a retail empire with James Webber [FREE REPORT]

Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE