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Anthill talks up pitchclub on Sky News Australia

Sky News Business Channel reporter Brooke Corte talks to the founder and editor-in-chief of Anthill magazine about 'Pitch Club'.

I know that half my advertising works… I just don’t know which half!

This undeniably humorous (and slightly scary) marketing expression has been fondly quoted for decades. In fact, I heard it re-quoted again last month, at...

I know that half my advertising works… I just don't know which half!

This undeniably humorous (and slightly scary) marketing expression has been fondly quoted for decades. In fact, I heard it re-quoted again last month, at...

What are your logo colours really saying?

Corporate colours contain hidden meanings, so what are they secretly saying about your business?

Flirt your way to influence

You’d be hard pressed to find someone who hasn’t used flirting to influence another individual of the opposite or same sex at some stage in their professional life. So, is flirting just about sex or can it be utilised as a skill to influence others? Well, I say a big resounding “yes” to influence. And here’s why.

ProBlogger

Not so long ago, ProBlogger embarked on a blog series called, '31 Days to Build a Better Blog'. And its now available in an eBook!

Stop trying to monetise Twitter. You’re killing the golden goose!

There’s no getting around it – utilisation of social networking as a form of marketing requires an input of time. This bugs a lot of business owners, looking for a shortcut. Isn’t there some way in which we can just, like, advertise on it or something? Do we really need to spend hours in front of our computers tweeting, LinkingIn and Facebooking?

Two Media Events To Energise Your Business

Ever wanted to know how the media really thinks and works, or how to write a media release that will actually get some attention? Senior...

Can social media sell anything but itself?

Despite having an MBA majoring in marketing, I fully admit to having a rather simplistic view of marketing: present a product or service so people can see what it is. Then leave the selling to the sales department.

Pitch Club delivers a knockout to Melbourne

Pitch Club in partnership with Melbourne Angels hosted its latest event in Melbourne last week. Over 140 people attended the event at Life.lab in the...

Does your business need a new financial year makeover?

Are your sales declining, fewer prospects or more competitors in the marketplace? Maybe it’s time for a business “makeover”.

It’s social not commercial networking, for f— sake!

Just being a facilitator won’t satisfy or even make sense to many corporate marketers. I’m not suggesting that you put your head in the sand, but recognise social networks for what they are, and what they are not.

How to win a ‘Twitter’ fight

This past weekend, I gained a considerable amount of pleasure engaged in a Twitter squabble (what I'd like to coin a 'twabble') with twitter user @stephenconroy, otherwise known as the 'Fake Stephen Conroy', or Leslie Nassar, according the Sydney Morning Herald.

How to win a 'Twitter' fight

This past weekend, I gained a considerable amount of pleasure engaged in a Twitter squabble (what I'd like to coin a 'twabble') with twitter user @stephenconroy, otherwise known as the 'Fake Stephen Conroy', or Leslie Nassar, according the Sydney Morning Herald.

Sales people learning foolproof selling techniques at NIDA?

Actors training salespeople how to mesmorise their targets with stage techniques. Not as crazy as it sounds. In fact, what a great idea! Now we're on the hunt for any other unusual sales training techniques or initiatives you've come across. If you know of any, let us know below.

Your business card is CRAP

Let's hope your business card never finds its way into this guy's hands.

Us Now – Oh the times, they are a changin

Us Now is a fascinating documentary film examining the astonishing pace of change that society is currently undergoing, led by the growth of the internet, technology and the new tribalism they are enabling.

Are new technologies tearing your business model apart?

Do you feel like you and your business model are being pulled from all directions? Twitter, Flickr, YouTube, iPhones, Google Wave, Opera Unite, the list of new platforms and rapidly spreading technologies just keeps growing. Your customers, staff and competitors are all using these tools. What about you?

How I used Twitter to put a CEO on the street

// WAIT! I'm not here to evangelise Twitter or to pick news items out of it merely because it seems to be a slow...

It’s all about you – Making the most of socialising online

I was reading 'designing for the social web' by Joshua Porter for my UXbookclub Sydney meeting a couple of months ago. It opens with a quote...
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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