When nominations for the 2010 Telstra Business Awards opened late last month, Telstra Business Group Managing Director Deena Schiff summarised the value the award program to entrants:

“Running a small business can be a lonely job at times with owners usually working long hours often on their own – they don’t readily have the opportunity to get an independent assessment of how they are really travelling,” Ms Shiff said.

“Every year we get great feedback from entrants and finalists that entering the Awards has helped them focus and plan their businesses.”

If you don’t want to take Deena’s word for it, here’s the video.

Telstra Business Awards Video 2010

To nominate and enter, click here. Entries close at 5pm Eastern Standard Time on Friday 16 April 2010.