![These are the top 10 branding and graphic design trends for SMBs to watch in 2020 [INFOGRAPHIC]](https://anthillonline.com/wp-content/uploads/2019/12/branding-768x492.jpg)
The company reviewed thousands of design projects in progress on its platform right now and worked with its global designer community to identify the up and coming trends that will shape small business branding over the coming year.
With that being said, collaboration marketing is an alternative way for brands both large and small to achieve their business goals by looking for smart ways to drive growth. That means, working with each other—and the key to this is looking for business synergy by creating win-win scenarios.
99designs recently completed a study that reveals 65% of entrepreneurs are choosing their logo colours based purely on personal taste and preference, with around half doing little to no research on the wider implications of their brand colour choices.
It is true that some businesses spend only a few thousand dollars on branding, whilst others spend tens of thousands or even hundreds of thousands of dollars. With such a large range, how do you know how much you should be spending?
Few would argue against the idea that the design of relevant, valid and reliable pre-employment assessments should be undertaken by specialists who understand the make-up of key psychological constructs that drive a candidate’s suitability for a specific job or organisation, such as personality traits, drivers, cognitive abilities, and so on.
The stage is set for success, all you need to do is stay focused, keep costs and distractions low, and execute. Why then spend your valuable time and money exploring intangible things such as intellectual property (IP)?
Rarely is a business founded with the perfect team. How does one recruit an ideal start-up squad?
I don’t think there’s a business out there that wants to admit they have poor customer service. In fact, many avoid this reality by pulling the blinds over their eyes. But deceiving yourself into believing that you’re “WOWing” customers when you are doing little more than meeting their expectation does more harm than good. Think…
I’ll let you in on a little secret. When it comes to securing the right kind of PR opportunity for your business, you need to be brave enough to hear the word ‘no’ from your PR agent – sometimes on a regular basis. It’s not because PR agents are particularly contrary. And it’s certainly not…
![The history of graphics in game design [VIDEO]](https://anthillonline.com/wp-content/uploads/2015/04/GameGraphics.jpg)
This is part one of a five part series that tracks the history of graphics in video games. If you’re creating a game or, just wanting to create a visual style that speaks to your audience, understanding the history of graphics is something that will help you. This video starts with explaining the most rudimentary…
![How adding a little something extra can create excitement [VIDEO]](https://anthillonline.com/wp-content/uploads/2015/04/Ice3D.jpg)
Whisky. In short, there should be more of it. Ice. While my preference for whisky is to have it straight up, some prefer it on the rocks. So, if you want it on the rocks, why stick with just the boring old square blocks that come standard with your fridge? The Japanese have taken ice…
![The most epic safety video every made: Air New Zealand [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/10/AirNZ.jpg)
Making an unusual, amusing or obtuse in-flight safety video is one way that several airlines try to garner the affections of the public. It’s an attempt to make their brand seem cool, interesting and the exact opposite of budget airlines. Air New Zealand first launched a Hobbit-inspired in-flight video two years ago. It was viewed…
![Watch a world famous brand’s 128 year evolution in two minutes! [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/09/cokeEvolution.jpg)
Coca Cola. Coke. It’s an iconic brand. It has evolved immensely in its 128 year history. In these two minutes you will see how much. But, some element remain constant – the colours, the font and, the fact that there is a shape, even if the shape itself has changed. A good brand is one…
![How to have your own signature move: personal branding 101 [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/08/Zaphod.jpg)
Take it from Sam Rockwell, it pays to have something that is your signature move. Who’s Sam Rockwell? You may remember him as the ‘geek-turned-evil-vengeful-dude’ in the first Charlie’s Angel movie. Or, perhaps you recognise him from Galaxy Quest, where he was Guy Fleegman, the possibly disposable ensign. He was also Zaphod Beeblebrox in the…
With a strong background in communications and getting events and functions off the ground, Felicity Young predicted the trend of the rise in vintage styling and has been able to capitalise on it with her promo agency Loco Group. “A born fossicker, I have had my head in second hand treasure troves since a young…
Why did we start a blog long before we launched our startup? Well, it certainly wasn’t because we needed something to do until our site was launched! Considering the disruptive nature of our startup in the area of online recruitment, we recognised early that having a blog presence needed to be more than just showing…
![How important is the name of your startup? Yep, you guessed it. Very. [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/05/LiveStream.jpg)
In this short video from Inc, the CEO of Livestream, Max Haot, explains why the first business name chosen didn’t work for the company. At first, it seemed awesome. But, slowly, the founders realised that there was a problem and, it was affecting the company’s growth and uptake. Hoat also explains how the new name…
Whether providing feedback, tackling a big problem, or just providing useful data, crowdsourcing is evolving into a sophisticated, problem-solving tool. In fact, more and more organisations are getting creative with how they utilise crowdsourcing sources. These five applications below are just a few examples of how companies have started to harness the collective power of…
![Marketing your content or service but not your brand [PODCAST]](https://anthillonline.com/wp-content/uploads/2014/05/PrenuerCast_Logo_20130830.jpg){kind=logo}
PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. Pete and Dom discuss branding, and Pete explains why branding and brand awareness should be a by-product of the content or service you provide, rather than the focus of your…
You may have already caught wind that something major is afoot at Anthill. Over the past few weeks, we’ve watched 200 Anthillians happily rampage through our new global site, in the interests of BETA testing. That’s right, after 10 years focused exclusively on Australia, we’re introducing our unique brand of business journalism to the world…
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