Like many start-up businesses, you may consider mixing your name with your partner’s name and come up with something like Jotom or Bevmax. Although that may mean something to you (and your partner), it says very little to your customers. Your business name should communicate what you ‘do’ or ‘how’ you do it.
Now, I don’t like it when a hairdresser carries on with extended chit-chat, so my first reaction was to wonder why anyone would want to be pitched to while their shoes were being shined. But then again, if Kate does her job well (I gather she does), isn’t that better than being shouted at by someone in a TVC, or spending precious time scouring a web page trying to figure out how to close those dastardly pop-up/down/out ads?
IN BED WITH BEN As we enter a time of certain economic turmoil, businesses wonder whether they can weather the storm… and begin to panic. To succeed in this uneasy period, business will require a vital mix of strategies to ensure they not only keep their heads above water but flourish. This may be easier…
IN BED WITH BEN As we enter a time of certain economic turmoil, businesses wonder whether they can weather the storm… and begin to panic. To succeed in this uneasy period, business will require a vital mix of strategies to ensure they not only keep their heads above water but flourish. This may be easier…
We’re all for applying creativity with a dash of the absurd as a way to stand out from the crowd. And what better way to leave a lasting first impression on potential business contacts than handing them a business card that will makes them chuckle, gasp or drool with envy?
Australian Anthill Magazine, Dec 2008/Jan 2009 We asked three marketing mavens to get up close and personal with three deserving readers and give them the once-over. Introducing the Coach, Mr Makeover and the PR Warrior. THE COACH: Carmen Parnos Carmen Parnos, Founder and Chief Executive Officer of Super Leaders Australia, has over 20 years experience…
Publicity can be a very powerful marketing tool. Endorsement from a reviewer, presenter, editor or journalist carries a lot of weight. Getting publicity for a product or service isn’t easy. Often clients expect that they will get masses of media coverage, including TV, for their great product or service. In order to get attention from…
So far in this Magazine 2.0 Experiment, you have helped us scope out the cover design, named who you want to interview, suggested topics, largely populated our Housekeeping and Opinion columns and nominated a company or two for Paul Ryan’s New Media section. This week we ask… Would you like a business, brand or personal…
The next phase to attract new clients for your business doesn’t rely on snazzy marketing techniques – it’s bigger than that. So what is it? And what do business consultants and professionals need to know to stay ahead of the massive changes about to occur in marketing their services? It’s personal branding! What is personal…
So you’re worried that your new product name might prove to be commercial Kryptonite? Or perhaps you just want to share your genius for naming products and earn some extra cash. A new web service harnesses the wisdom of crowds to suggest and rate product/business names for you. It’s 48-hour pre-market research with a US$99…
Today’s consumer is faced with a vast choice of product and ever-increasing advertising.
If you want to be seen and heard in the marketplace, you must develop brands that occupy centre stage in the consumer’s mind and that promise clear benefits. The starting point for creating a strong brand is the careful selection of a brand name.
Today’s consumer is faced with a vast choice of product and ever-increasing advertising.
If you want to be seen and heard in the marketplace, you must develop brands that occupy centre stage in the consumer’s mind and that promise clear benefits. The starting point for creating a strong brand is the careful selection of a brand name.
FIGHT LIKE A NINJA, PLEASE LIKE A GEISHA THE NINE CODES OF NINJA MARKETING Marketing is both a science and an art. It is also like war – war with your competitors for the minds and hearts of your customers. Gene Stark draws some lessons from the nimble ninja. Originating 800 years ago in the…
Negative or positive, everyone and every business stands for something. You can’t always control the opinions others form about your business, but you can influence them. The challenge is to ensure your brand represents what you want it to stand for and that it’s viewed in a positive way by your customers. There’s a perception…
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