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Marketing your content or service but not your brand [PODCAST]

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PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity.

Pete and Dom discuss branding, and Pete explains why branding and brand awareness should be a by-product of the content or service you provide, rather than the focus of your marketing efforts, and that you should market your content or service not your brand.

Pete and Dom discusses why branding should not be the focus of your marketing

Action Step: Look at your current marketing, and make sure that the focus is a call to action regarding your products or services, and that you talk about the benefits of your products or services as a reason to take action.

Transcript:
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PreneurCast Episodes:
These previous episodes are talked about in today’s show. Go back and listen, if you missed them, over at http://preneurmedia.tv.
PreneurCast Episode 37 – Pete and Dom discuss the Preneur Hierarchy

Online Resources:
The Mac Power Users Podcast – David Sparks and Katie Floyd’s excellent Mac-centric podcast

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