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How to have your own signature move: personal branding 101 [VIDEO]


Take it from Sam Rockwell, it pays to have something that is your signature move.

Who’s Sam Rockwell? You may remember him as the ‘geek-turned-evil-vengeful-dude’ in the first Charlie’s Angel movie. Or, perhaps you recognise him from Galaxy Quest, where he was Guy Fleegman, the possibly disposable ensign. He was also Zaphod Beeblebrox in the film version of Hitchhikers Guide to the Galaxy.

He also turned down the role to play Iron Man, which eventually went to Robert Downey Jnr. Rockwell took a part in Iron Man 2 as Justin Hammer.

But, across all these roles, and so many more, Rockwell has one thing that he does to make each character his own but, also, reminds everyone that it’s Sam Rockwell.

And, it’s quite simple.

He dances.

If you’re watching a movie with Rockwell in it, you wait and watch for the dance.

Whatever the role, Rockwell finds a reason to let his character dance. It’s epic stuff.

This is the essence of a signature move, one that will boost your personal brand. If you want to make your personal brand infamous, if you want to be remembered, find your signature move.

But it can’t be dancing. Rockwell has that one well sorted.

Sam Rockwell: Dancing machine