Making an unusual, amusing or obtuse in-flight safety video is one way that several airlines try to garner the affections of the public. It’s an attempt to make their brand seem cool, interesting and the exact opposite of budget airlines.
Air New Zealand first launched a Hobbit-inspired in-flight video two years ago. It was viewed around 12 million times. In fact, Air New Zealand has created so many interesting in-flight safety videos that have become viral successes, it’s almost an expectation of the brand.
Now, with the final instalment of the Hobbit trilogy about to hit the big screen, Air New Zealand is back with a new in-flight safety video.
It’s expect that this video will also clock up a massive amount of online views.
The Most Epic Safety Video Ever Made #airnzhobbit