Coke have been busy making videos this year. With that kind of marketing budget, creative ideas haven’t been in short supply.
Amongst others, the company has produced videos that are a test of engineering, a vending machine that needed a hug, and catching people being awesome.
But this one, well, maybe Coke is also feeling a bit tired at this end of the year. Perhaps everyone was just a low on creative thoughts.
In this video branding stunt, the company installed a vending machine on the campus of the Royal Institute of Technology in Stockholm, Sweden. If students wanted a Coke, they had to sing a Christmas Carol to earn it.
And, wow, who knew so many people could sing so badly.
Is it original? Not, even close. Fun? Probably. Unless you were trying to study for finals and the vending machine was nearby.
All in all, it’s been a big year for vending machine videos. We’ve had people hug them, dance for them, tweet them, and now, sing for them.