Tag: coke

Coca Cola. Coke. It's an iconic brand. It has evolved immensely in its 128 year history. In these two minutes you will see how much. But, some...

We've discussed Coke's advertising many times on Anthill. This ad comes from Leo Burnett in Columbia. And, it's more than an ad. I'll say straight up...

This is a show reel of 10 of the biggest marketing blunders ever made. It's been put together by WatchMojo.com. And, the line up includes...

There are lots of interesting services that provide social distribution and the inclusion of interesting content into media releases. PitchEngine is one that springs...

It's a guaranteed way to get media attention - have you ad banned. It worked for Dick Smith on Australia Day, now it's working for SodaStream at Super Bowl XLVII.

It's been a big year for vending machines. This often overlooked mechanical devices have been the stars of many of the year's biggest viral videos to come out of the FMCG industry. Has the vending machine had it's moment in the spotlight, or will it's popularity continue on in 2013?

I've lost count of the number of Coca Cola ads that have been Anthill TV worthy in 2012. Suffice to say, there's been a few. And, here's another.

What does a shopping trolley, a large snake, a drum kit, a stuffed toy bear and a mattress have in common? Does it sound like your apartment from uni? Perhaps it's a good day of picking over hard rubbish? In fact, it's neither. It's the latest marketing stunt from Coke.

Yes. Another Coke ad. Sure, they have bazillion dollar budgets. When many people study marketing at University, they dream that one day they'll work for a company like Coke or Nike, simply because of the awesome marketing that comes out of these behemoths.

When it comes to branding and creating customer engagement, Coke wins. Every time. You know what to expect; the colours, the swirls, the shape of the bottle. You also have an expectation around what the brand experience is going to be. It's one of the few companies in the world that can create this kind of brand experience.

Last week, Coca-Cola North America announced a new self-serve drink fountain, Coca-Cola Freestyle, that will offer over 100 flavours in one place. All flavours are mixed freshly on the spot, and many of them have never been seen on the market before.