![Watch a world famous brand’s 128 year evolution in two minutes! [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/09/cokeEvolution.jpg)
Coca Cola. Coke. It’s an iconic brand. It has evolved immensely in its 128 year history. In these two minutes you will see how much. But, some element remain constant – the colours, the font and, the fact that there is a shape, even if the shape itself has changed. A good brand is one…
![Why does this bit of Coke advertising have the potential to change the world? [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/06/BioCooler.jpg)
We’ve discussed Coke’s advertising many times on Anthill. This ad comes from Leo Burnett in Columbia. And, it’s more than an ad. I’ll say straight up that this invention is awesome but, that I also have a problem with a few aspects. Namely, that it was used to chill and distribute Coke in a remote…
![You won’t believe which brands made these spectacular marketing fails! [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/04/Mr-T.jpg)
This is a show reel of 10 of the biggest marketing blunders ever made. It’s been put together by WatchMojo.com. And, the line up includes some of the biggest brands out there: McDonalds, Burger King, Facebook, Snickers, Skittles, Honda, Netflix and Coke. Some of them, we have seen on Australian screens – the Snickers “Mr….
![Will social media kill off media releases forever? That’s that goal of Coke’s PR team [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/12/CokePeanuts.jpg)
There are lots of interesting services that provide social distribution and the inclusion of interesting content into media releases. PitchEngine is one that springs to mind. But Coca Cola, a company that often leads the way in marketing and communications, has a very interesting strategy. This video from a Ragan Communications event last month, has…
![Banned Super Bowl ad goes viral as SodaStream enters the cola wars [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/02/SuperBowlCokePepsi.jpg)
It’s a guaranteed way to get media attention – have you ad banned. It worked for Dick Smith on Australia Day, now it’s working for SodaStream at Super Bowl XLVII.
![2012 has been the year for viral vending machine videos [VIDEO]](https://anthillonline.com/wp-content/uploads/2012/12/SingForMe.jpg)
It’s been a big year for vending machines. This often overlooked mechanical devices have been the stars of many of the year’s biggest viral videos to come out of the FMCG industry. Has the vending machine had it’s moment in the spotlight, or will it’s popularity continue on in 2013?
![In the latest bout of the cola wars, Coke beats Pepsi [VIDEO]](https://anthillonline.com/wp-content/uploads/2012/11/ColaWar.jpg)
I’ve lost count of the number of Coca Cola ads that have been Anthill TV worthy in 2012. Suffice to say, there’s been a few. And, here’s another.
![Is there anything engineers can’t do? [VIDEO]](https://anthillonline.com/wp-content/uploads/2012/10/cokeBear.jpg)
What does a shopping trolley, a large snake, a drum kit, a stuffed toy bear and a mattress have in common? Does it sound like your apartment from uni? Perhaps it’s a good day of picking over hard rubbish? In fact, it’s neither. It’s the latest marketing stunt from Coke.
Yes. Another Coke ad. Sure, they have bazillion dollar budgets. When many people study marketing at University, they dream that one day they’ll work for a company like Coke or Nike, simply because of the awesome marketing that comes out of these behemoths.
When it comes to branding and creating customer engagement, Coke wins. Every time. You know what to expect; the colours, the swirls, the shape of the bottle. You also have an expectation around what the brand experience is going to be. It’s one of the few companies in the world that can create this kind of brand experience.
Last week, Coca-Cola North America announced a new self-serve drink fountain, Coca-Cola Freestyle, that will offer over 100 flavours in one place. All flavours are mixed freshly on the spot, and many of them have never been seen on the market before.
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