Home SMART 100 (2013) TradieClassifieds (NSW) – 2013 Anthill SMART 100

TradieClassifieds (NSW) – 2013 Anthill SMART 100

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1. THE BEGINNING

This innovation came to life when…

When renovating our home, we found it extremely difficult to find tradesmen. After putting a list together, we had to make numerous calls. Calls would result in voicemail, rings and if you got hold of the tradie, you had to repeat what you wanted each time. At the end of that, tradies wouldn’t be interested because the job was too big, or too small, or they were too busy. We needed a way to find tradies that were interested in doing our job. There had to be a better way.

2. WHAT & HOW

The purpose of this innovation is to…

Remove the hassle of finding tradies. It’s to help save time and solve the frustration of finding tradesmen who want to do your job. It stops the need to make numerous calls and repeat what you need done each time.

It does this by…

Connecting you to tradies who want to do your job. Tradies get a detailed description of your job. These details are sent to tradies who match your criteria. If and only if it meets the requirements of the tradie will the tradie call you. This means only tradies who want to do your job will get in touch saving hassle.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Previously there was no central place to find tradies. All you had was flyers tradies put in your mailbox, local paper that ends up in the bin. You had to call and call and repeat what needed done. And for tradies, there was no simple cost-effective way of getting jobs. Advertising costs a lot of money.

The benefits to the customer/end-user include…

It’s a quick, easy, simple way to find tradies. For tradies, its an effective way to get jobs they want do to. For both parties, it saves time and hassle. And it saves money.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Tradies used traditional methods to advertise. This meant flyer drops, local paper advertising and fridge magnets. People had to keep all these pieces of paper for a rainy day when they needed a tradie. Tradies would have no idea where the job leads came from and would spent thousands of dollars in advertising and promotions trying to get customers.

Its predecessors/competitors include…

Competition includes traditional advertising, where tradies pay for each region and trade they wish to advertise. Some newer methods include pay-by-lead sites which charge tradies for leads or charge a commission for jobs provided.

5. TARGET MARKET

This innovation is made for…

Tradies: Small- and medium-sized operations with 10 or fewer employees, looking to grow their business but have limited funds available for marketing. With a fixed low price and offering unlimited benefits (e.g. unlimited leads, unlimited regions to get leads from, ability to customise their offering), it makes the ROI exceptional.

Customers: Home owners, and those with investment property, aged between 30 to 65, with household income levels between $100,000 to $350,000. Professional white-collar workers who are time-poor and expect good service. This service offers a quick, simple, easy way to find tradies.

6. DISTRIBUTION STRATEGY

It is available for sale through…

TradieClassifieds is a web-based offering which means that it can be accessed anywhere in the world. It’s accessible via mobile devices, smartphones and computers. This gives the ultimate convenience to customers and tradies alike.

Our marketing strategy is to…

Marketing will be carried out through web-based products, SEO, PPC etc. Target customers are high users of web/mobile-based technologies and therefore web advertising will be more effective. This will be complemented with strategic alliances that will result in building credibility, access to established clientele, and reducing marketing spent through mutually beneficial offerings. Radio advertising in later stages.

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FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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