It's time to let your hardwork shine!


SMART 100 2018

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Who should take part?

  • Entrepreneurs and startups...

    This is your chance to demonstrate that you ‘have the skills to pay the bills’. Impress  stakeholders and win the attention of prospective investors. Get positive exposure, fame and a real kick-start!

  • Corporate innovators...

    You’ve been working on that new product line for so long, it’s now time to ‘release the beast!’ Demonstrate your organisation’s innovation credibility and launch your ‘next big thing’. Score some public recognition!
  • Small business owners...

    You understand the value of positive exposure. It’s much easier to take your business to the next level when a new product or business concept has received media or industry endorsement. Build buzz and win support!
  • Creative professionals...

    Are you an industrial designer or IP adviser? Nominate your clients. By putting them in the running, you'll demonstrate your value as a commercially creative service provider. Show your value by sharing the love.
  • How does the judging work?

    Nominated innovations are invited to submit detailed applications by completing an online form featuring open-ended questions, such as...

    "This innovation improves on what came before because…"

    The outcomes of these applications are, then, amalgamated and short-listed to assemble the Top 100 and published for 'maven' judging.

    In order to rank the Top 100, over 100 ‘maven’ judges are engaged to evaluate entries, across eight criteria, using an online process developed by Anthill.

    This process favours commercially focussed innovations. The combined 'crowdsourced' wisdom of our maven judges will provide the ranked list.

    The awards program culminates in an evening event, designed to support innovation and educate attendees, rather than follow a typical awards night format.

  • What's a 'maven'?

    Most people define a maven as a trusted expert in a particular field. The word comes from the Yiddish meyvn and Hebrew mevin (מבֿין), with the same meaning, which in turn derives from the Hebrew binah, meaning understanding.

    For our purposes, a maven also means a person who seeks to pass on this knowledge to others – an intense gatherer of information and impressions, the first to pick up on new or nascent trends and share them.

    Mavens play a vital role in the commercial success of new products and services.

    Unlike early-adopters, who are attracted to any new technology, mavens are more discerning. They are thoughtful in their approach to the adoption of innovations and that is why they are often turned to as trusted advisers.

    A successful innovation may be attractive to your average early-adopter but mavens are the people who will bring a successful innovation into the mainstream.

    As a result, Anthill’s SMART 100 are not chosen simply due to the novel or unique nature of the innovations but because of the potential of each to achieve consumer adoption and commercial success.


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