Home SMART 100 (2013) Langoor.mobi (NSW) – 2013 Anthill SMART 100

Langoor.mobi (NSW) – 2013 Anthill SMART 100


Like this innovation? Show your support by tweeting it, ‘liking’ it on Facebook, or leaving a comment below.


This innovation came to life when…

Our Managing Director, Ruchir Punjabi, was late for a meeting at a cafe on Oxford St. in 2010 to discuss how he could grow his company and where the opportunities lie in the future of the web.

As he was frustratingly trying to look for the address of the cafe on his iPhone he realised that this terrible experience he was having trying to navigate the website was actually the answer to his question.

This planted the seed to build an instant mobile site converter that allows small businesses to quickly, easily and inexpensively optimise their website for mobile.


The purpose of this innovation is to…

Langoor.mobi instantly converts websites to make them optimised for mobile devices. After the website has been converted to mobile, users can then further customise the mobile site with several add-ons.

It does this by…

Instantly converting the site to a mobile format. Then our technology allows users to add features like ‘click to call’, ‘click to mail’ and ‘locate us’ buttons as well as customised menus and content.


This innovation improves on what came before because…

Previously, there were no real options to optimise your website for mobile. This would be an expensive and complex task, which would not be feasible for small, local businesses. Langoor.mobi allows businesses to have a professional mobile site instantly for $9/month.

The benefits to the customer/end-user include…

The site is designed to be user-friendly so that a local business owner will be able to build their own customised site.

The mobile site with all premium features is just $9/month. We also offer a free, basic mobile site.



In the past, this problem was solved by…

Digital agencies and specialists in this area. This was an expensive and time-consuming process, which made it difficult for small businesses to get involved in.

Its predecessors/competitors include…

Dudamobile is the main competitor in this market. They are largely based in the USA.

Langoor.mobi is designed for the Australian market and we plan to be a market leader in this space in Australia.


This innovation is made for…

Small-to-medium businesses that want an easy and inexpensive solution to be mobile-friendly.

Target customers include local businesses, which people search for when they are in a local area; these include restaurants, pubs, bars, cafes and local stores.

Other customers can include medical and law practices, taxi services.

There are a number of opportunities and our technology was designed specifically so that small business owners could build their own mobile site with only making a small investment in time and money.


It is available for sale through…

Visiting the langoor.mobi website, www.langoor.mobi, where you can instantly convert your website.

Our marketing strategy is to…

Sell primarily through driving leads to the website with Adwords, organic traffic and LinkedIn.

We are also looking at developing partnerships with hosting providers, digital agencies, freelancers and anyone who is interested in providing mobile sites to their clients.

We have partnered with Dimmi, Australia’s largest online restaurant booking company.


Your Turn — VOTE!

If this SMART 100 innovation wowed you, why not get the word out?

  1. Tweet it: Top left of each page
  2. Trigger a Reaction: Facebook ‘Like’, etc.
  3. Leave a Comment: Anonymous comments excluded.

We’ll use your vote to create the 2013 SMART 100 Readers’ Choice Index. Learn more here!

This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.