Home SMART 100 (2013) DigitalSorbet (NSW) – 2013 Anthill SMART 100

DigitalSorbet (NSW) – 2013 Anthill SMART 100


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This innovation came to life when…

I was working as a virtual assistant and trying to manage my growing business. I was using several software applications that only did part of the job, and others did too much. It was time-consuming and frustrating, so I decided to build software for people directly in my industry, professional women who work from home.


The purpose of this innovation is to…

My company, DigitalSorbet, is developing a world-first business management tool to help professional women launch an online business and work from home while caring for their family.

It does this by…

Providing them with all the tools required to run an online business. CRM, tasks, file sharing, online collaboration, time-tracking, invoice, payments and feedback.


This innovation improves on what came before because…

There has been nothing like this done before and we’re targeting a very niche industry that has been largely ignored.

The benefits to the customer/end-user include…

  • Streamline business processes
  • Work from anywhere with an Internet connection
  • Get online quickly and easily
  • Collaborate online with your client(s)
  • Everything is stored in one place
  • Get paid online
  • Run a 100% paperless enterprise
  • Completely secure



In the past, this problem was solved by…

There are HOARDS of professional and highly skilled women out there in the world that can’t work due to caring for children. This hasn’t been solved before. It’s still a big problem.

Its predecessors/competitors include…

Currently people are offering ‘back to work’ training, or ‘flexible’ work environments that don’t even come close to what we can offer!


This innovation is made for…

Professional mums/parents/women who are unable to continue working the 9-to-5 due to caring for children.


It is available for sale through…

DigitalSorbet is available through monthly subscription, only $30/month, at www.digitalsorbet.com.

Our marketing strategy is to…

Advertising on work-at-home mum’s websites, information packs in local hospitals, baby and child expos, advertising on job websites like Seek.com.au and MyCareer.com.au.


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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.