The latest in Geoff McDonald’s Book Rapper series, this distillation offers Dan and Heath Chip’s Made to Stick, articulating how a successful idea gets to the simple truth – the core message. A successful idea, message or product works when it’s sticky. Distilled from: Dan and Heath Chip’s Made to Stick.
Improve productivity and reduce costs with data capture software that can automatically and accurately convert forms and documents into business ready data. For a limited time purchase or rent an eligible Konica Minolta A3 MFP and receive a $500* voucher to get you started. *Ts and Cs apply Discover how you can start saving now. Click here.