The latest in Geoff McDonald’s Book Rapper series, this distillation offers Dan and Heath Chip’s Made to Stick, articulating how a successful idea gets to the simple truth – the core message. A successful idea, message or product works when it’s sticky. Distilled from: Dan and Heath Chip’s Made to Stick.
Who says you need deep pockets to build a media empire? FoundrMag editor Nathan Chan shows you how to do it on a budget. Read more