The latest in Geoff McDonald’s Book Rapper series, this distillation offers Dan and Heath Chip’s Made to Stick, articulating how a successful idea gets to the simple truth – the core message. A successful idea, message or product works when it’s sticky. Distilled from: Dan and Heath Chip’s Made to Stick.
Preview – Made to Stick distillation: Sticking Point
To help you to better understand your role as an owner director, and some of the important governance considerations for private companies, the Australian Institute of Company Directors has developed five valuable resources to help you increase your knowledge. Download your free resources now.