The latest in Geoff McDonald’s Book Rapper series, this distillation offers Dan and Heath Chip’s Made to Stick, articulating how a successful idea gets to the simple truth – the core message. A successful idea, message or product works when it’s sticky. Distilled from: Dan and Heath Chip’s Made to Stick.
Preview – Made to Stick distillation: Sticking Point
Most small business owners get caught up in the minutiae of a business. They become trapped like a hamster in a wheel, spinning, spinning, spinning, never taking the time to stop and look up, only to discover they are getting nowhere! End the spinning! GET THE FREE CHECKLIST >>