The latest in Geoff McDonald’s Book Rapper series, this distillation offers Dan and Heath Chip’s Made to Stick, articulating how a successful idea gets to the simple truth – the core message. A successful idea, message or product works when it’s sticky. Distilled from: Dan and Heath Chip’s Made to Stick.
Managing a sales team can be one of the most challenging – and rewarding - roles in business. Successful managers weave winning behaviours and processes into the culture of their teams. Download a free eBook for practical tips to create a winning formula and achieve results in your business. Click here for more.