Made to Stick in less than 30 seconds

Made to Stick in less than 30 seconds [FREE DOWNLOAD]

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The latest in Geoff McDonald’s Book Rapper series, this distillation offers Dan and Heath Chip’s Made to Stick, articulating how a successful idea gets to the simple truth – the core message. A successful idea, message or product works when it’s sticky. Distilled from: Dan and Heath Chip’s Made to Stick.

Preview – Made to Stick distillation: Sticking Point

Free cocktails if you can answer this question…

When is it okay to claim 'wining and dining' as a valid tax deduction? Frustratingly for small business owners, the tax rules around client meals are not black and white. Find out here. 

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