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Become a world leader using social media [DOWNLOAD]

Sponsored: Barack Obama’s victory in the US Presidential Election of 2008 set the benchmark for what can be achieved using social media. He achieved this by designing his campaign to spark the right actions, leading his supporters with direct conversations and providing the tools to let a grassroots community create and share content.

Made to Stick in less than 30 seconds [FREE DOWNLOAD]

FREE eBOOK: The latest in Geoff McDonald’s Book Rapper series, this distillation offers Dan and Heath Chip’s Made to Stick articulating how a successful idea gets to the simple truth – the core message. A successful idea, message or product works when its sticky.

Crowd Creation: Social Media’s Killer Application [DOWNLOAD]

Mass production is now in the hands of the masses. And, it’s got nothing to do with standardised, low-quality, generic products. Instead, crowdsourcing is the smoking gun. It’s the 'Weapon of Mass Construction' for those wired to the web and online communities. It’s collaboration at a global scale. Finally, we might just make this world work!

Crowd Creation: Social Media’s Killer Application [FREE DOWNLOAD]

Mass production is now in the hands of the masses. And, it’s got nothing to do with standardised, low-quality, generic products. Instead, crowdsourcing is the smoking gun. It’s the 'Weapon of Mass Construction' for those wired to the web and online communities. It’s collaboration at a global scale. Finally, we might just make this world work!

Seth Godin’s Linchpin in one 30 second summary [FREE DOWNLOAD]

Seth Godin’s earlier book Purple Cow suggests that an average product for an average person is no longer effective. Instead, you needed a Purple Cow – a product remarkable enough to get people talking naturally about it. Now, it’s your turn. In Linchpin, Seth says YOU need to be remarkable or indispensable to be successful in your career. It’s time for Purple You!

Seth Godin’s Linchpin in one 30 second summary [DOWNLOAD]

Seth Godin’s earlier book Purple Cow suggests that an average product for an average person is no longer effective. Instead, you needed a Purple Cow – a product remarkable enough to get people talking naturally about it. Now, it’s your turn. In Linchpin, Seth says YOU need to be remarkable or indispensable to be successful in your career. It’s time for Purple You!

Malcolm Gladwell’s Outliers in one 30 Second Summary [FREE DOWNLOAD]

The latest in Geoff McDonald's Book Rapper series, this distillation offers Malcolm Gladwell’s Outliers and Geoff Colvin’s Talent is Overrated in one 30 second summary.

How to Succeed at Twitter [FREE DOWNLOAD]

The latest in Geoff McDonald's Book Rapper series, this distillation offers a bite sized overview of Twitter for those with an interest in its social side and those keen to exploit its potential as a business tool.
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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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How to price your product or service in 8 steps with...

The world is littered with products that do little more than cover their cost, and underpaid service industry professionals. But there are some entrepreneurs who set their own prices and receive what they ask with apparent ease. Steve Major teaches you how to become one of these entrepreneurs in this 8-step infographic.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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