The latest in Geoff McDonald’s Book Rapper series, this distillation offers Dan and Heath Chip’s Made to Stick, articulating how a successful idea gets to the simple truth – the core message. A successful idea, message or product works when it’s sticky. Distilled from: Dan and Heath Chip’s Made to Stick.
This item of internet flotsam is an oldie but a goodie. Presented as an historical document from the future, it predicts one possible chain of events, leading to a very unsavoury media landscape.
It was once said with humour: “I know that half my advertising works. I just don’t know which half.” Such a sentiment is no longer likely to raise a smile. This is because smart marketers (including business owners) now expect a return on investment (ROI) from their marketing (like duh).
So, you’ve probably heard of Cold-Calling, right? That’s when you call strangers and pitch your product and service. And, for a long-time, this actually worked. (It’s hard for Millennials to imagine. But it was a mainstay of sales for a really long time.) Then, business owners and sales professionals shifted to… Warm-Calling. And you can…
As Sydney 2000 illustrated, the Olympic Games present a wonderful opportunity for the host country to channel the attending global attention into commercial momentum. But with the global economy on the slow road to recovery, will Canada be able to parlay the triumph of Vancouver’s recently concluded Winter Olympics into sustained business success?
With Visual Domain, we found that we didn’t need a savvy sales or a marketing budget, we set out with a goal to make things easier for businesses and this ultimately meant breaking the video rulebook.
With zest and a flair for the dramatic that would make even the most hardened movie-trailer editor cry in her popcorn, Google has assembled a video that recalls 2010 as seen through the Mountain View monolith’s all-seeing eye. The video promotes a page that shows the top searches worldwide — including our search behaviours in Australia.
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