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Made to Stick in less than 30 seconds [FREE DOWNLOAD]

FREE eBOOK: The latest in Geoff McDonald’s Book Rapper series, this distillation offers Dan and Heath Chip’s Made to Stick articulating how a successful idea gets to the simple truth – the core message. A successful idea, message or product works when its sticky.

Can we send you business bestseller Made to Stick? [PROMOTION]

Why is this book upside-down? Because it turned our view on marketing on its head. We’re sending 10 copies of Dan and Heath Chip’s bestseller Made to Stick to the the next 10 readers to...

Is your idea sticky? Making your message memorable.

Is it true that we only use 10% of our brains? No, yet many believe it. Remember the tale of the guy waking up in a bath of ice with a missing kidney after accepting a drink from an attractive stanger in a hotel bar? Well, it actually never happened. Heath Chip has studied many of the legends that seem to draw us in so that he can apply their common traits to create messages that will break through the mass of ideas we're confronted by every day and stay lodged in our heads.
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How to build a retail empire with James Webber [FREE REPORT]

Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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