It looks a bit like Blu-Tac. It looks a bit like Playdough.
But Sugru is neither. While it’s malleable at first, once left to set overnight, it becomes rubber.
That means the possibilities for this squishy substance is endless!
It bonds to pretty much anything and can be moulded into whatever you want.
It was developed by a bunch of material scientists and product developers in London.
Leaky shoe? Sugru can fix that. Attach a bell to your bike. Yep. Sugru can do that too.
It’s all summed up neatly in the Sugru manifesto:
“If it’s broken, fix it.
If it’s not broken, improve it.”
Wise words for any entrepreneur.
What is Sugru?