If you want to get the attention of potential customers, should try to scare them half to death?
LG thought it would work. To promote their new range of monitors the company decided to use real scare tactics.
Some people get a bit punchy in lifts at the best of times. LG decided to make it appear that the floor of the elevator had falled out from beneath their feet. All this to show how life like the images are on the new monitors.
Frankly, I’m just surprised there wasn’t more colourful language coming from the unsuspecting lift travellers.