Last week, we tracked the staggering success of Dumb Ways to Die, the content marketing success story created by McCann for Melbourne Metro trains. Incidentally, it’s now cruising towards 27 million views.
Now, I know you have found yourself wandering around singing it. Which is great. Hopefully you’ve also been totally aware of the trains around you at the time (or buses, cars and trams, for that matter).
As you’re about to roll into the weekend, why not gather your friends and co-workers around, grab a beer and kick of the weekend with the karaoke version.
It is Beer O’Clock after all.